Brendon Burchard is a marketer running in similar circles to Marie Forleo and Jenna Kutcher and runs a lot of online courses. He has recently launched the GrowthDay Podcast Network featuring familiar names in the self-development space like Lisa Bilyeau and Trent Shelton which got him back on my radar. The community poll had a majority vote for longer-form videos here so this one is gonna be a two-parter!

Resources Mentioned:

Fun fact: you can add emojis to your podcast title but Apple apparently doesn’t like it. https://podcasters.apple.com/support/3686-search-on-apple-podcasts#:~:text=Be%20distinctive%20and%20avoid%20using,emojis%20and%20repeated%20episode%20titles.

Nicole Reacts: Amy Porterfield (I vote this the most similar to this reaction video):

Average conversion rate of a website form a Shopify survey (1.3%): https://www.littledata.io/average/ecommerce-conversion-rate-(all-devices)

Neuro-linguistic programing AKA NLP which he mentioned like we all knew what it was: https://en.wikipedia.org/wiki/Neuro-linguistic_programming

The page we have on our coworking space to help people get their companies to pay for their coworking membership (it has helpful links, an email your boss template, etc.) https://anchorspace.com/enterprise/

Brandy (my dog’s) Instagram account: https://www.instagram.com/brandyofthenorth/ (She is not Brendon’s kind of ‘dog’)

I couldn’t find the article about how it’s harder to sell a lower priced product but I did find a moderately helpful article about pricing: https://blog.shift4shop.com/how-to-price-your-products

The Intro To Automation video I made awhile back:

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