Nicole Reacts is a series where I react to influencers, speakers, marketers, developers, MLM trainers, and others who have platformed themselves as marketing experts. If you watch these videos, you’ll notice I say when I agree with these people and when I disagree. As an almost 20-year online marketing veteran (16 years with my own marketing company), I have the knowledge and experience to talk about marketing!
Today’s person is Frank Kern, who spoke on Russell Brunson’s stage at a Clickfunnels event in 2020. Enjoy as we reference a well-loved 90s infomercial, the importance of accessibility, and what a reasonable conversion rate is.
Resources mentioned: Frank Kern’s website (where this video and other material is): https://frankkern.com/
WebAIM’s contrast checker: https://webaim.org/resources/contrastchecker/
Nicole Reacts: Dan Kennedy (who Frank seems connected to): https://www.youtube.com/watch?v=SnCsNePAM0E&ab_channel=BreakingEvenCommunications
The slide deck about influencer blindness I think Frank is referring to in his presentation: https://www.slideshare.net/socialogilvy/whats-next-authenticity-the-struggle-is-real
Nicole Reacts: Marcus Sheridan (this is the video where he talks about 80% of the sale happening before a customer even contacts you): https://www.youtube.com/watch?v=fKdEAeeo9VU&t=398s&ab_channel=BreakingEvenCommunications
Russell Brunson’s first online sales thing apparently had to do with a potato gun (I had to look up that joke): https://www.russellbrunson.com/my-story
And a good conversion rate varies but it does seem 2-5% is normal and at or above 5% is exceptional: https://popupsmart.com/blog/good-average-website-conversion-rate#:~:text=Let%20us%20tell%20you.,good%E2%80%9D%20or%20above%20the%20average
Like us? Subscribe to our email newsletter.
Really like us? Book a consult, and maybe we can work together!