So you have a website, now what?

Our whole company was founded when, in 2008, our first client came out of a friend asking Nicole this very question.

Breaking Even Communications has since worked with hundreds of individuals, companies, and non-profits with the very individualized answers that come out of this very simple seeming question. Here’s what we do in three categories:

Marketing: This gets your business in front of current and potential customers and builds relationships online with tools like social media, email newsletters, and blogging.

Maintenance: Keeping your website up-to-date not only means making sure information and website software are current, ensuring customer happiness and hacker unhappiness.

Training: We allow people to be trained one-on-one, in small groups, or in large groups on technology topics.

To learn more, check out our marketing, maintaining or training service pages and meet some of our clients. And here’s a bit about us:

Nicole Ouellette, Owner

Nicole began internet life as a casual blogger in 2005 and brought her love of writing, marketing, and small business development into Breaking Even’s blog in 2007. She took the business full time and moved her blog to WordPress in 2009 and hasn’t looked back, slowly growing Breaking Even and working with a variety of cool clients through the last twelve years.

When not keeping Breaking Even Communications, Anchorspace, and Gift MDI going, Nicole splits her time between upstate New York and rural Maine, Nicole enjoys Hawaiian style shaved ice, Reddit, and short dogs. More about Nicole…

Jane Holland, Manager

As a career professional in hospitality and event planning spanning multiple states and countries, Jane moved to Bar Harbor over two decades ago and ran her own bed and breakfast for fourteen years. She also cofounded the Bar Harbor Merchants Association, learning WordPress website maintenance and social media marketing to grow the organization and promote the year round business community of Bar Harbor, Maine. She’s also admin of the I Love Bar Harbor Maine Facebook group which has over 10,000 members.

When she’s not providing great customer service or keeping the bills paid, Jane loves hitting the road on adventures in her car, on her motorcycle, or aboard her camper van and exploring Acadia National Park on foot.

Ben Lee, Technology Integrator

Straight from Silicon Valley (with a brief detour to Sweden for a Masters in Interaction Design from Umeå Instititue of Design), Ben brings over a decade of tech experience to the Breaking Even team working on cool projects with places like Google and Bombardier. From integrating with Zapier to importing POS inventory into Shopify, Ben’s skills and approach to problems more integrated solutions for BEC’s customers.

When not being technical for our customers, Ben enjoys LEGO, model trains, and commercial aviation (he’s one of those travel hacker types).

Matthew Baya, Special Projects/Systems Admin

A system admin at Williams College with over two decades of experience, Matt is a seasoned veteran in WordPress with his own web hosting company. He’s worked with us on a variety of website projects over the last twelve years and continues with us on classes and specialized development projects.

When not nerding out, Matt hosts a regular radio show for WERU and runs Minecraft camps in the summer for local kids.

Jessica Heck, Content and Marketing Creator

Currently residing in rural upstate New York for the last decade, Jessica has learned the art of keeping interconnected on social media through marketing, event planning, and sales. She has 20 years of experience running small businesses and providing excellent customer service. She is an inherent people pleaser and solution-oriented person. 

When not ruling social media, customer service, sales, and marketing, Jessica enjoys playtime with her son Henry. He proudly channels his entrepreneurial spirit alongside Jessica in many of their endeavors. In downtime, Jessica is likely venturing off into the Adirondack mountains or traveling somewhere to explore nature of some sort. In 2022, she decided it was time to finally start working towards gaining her Adirondack 46er title. 


A Team Approach

Sometimes your business conundrums may require input that’s beyond what we specialize in. That’s why Breaking Even Communications has strong relationships with professionals who provide complimentary services.

We know database experts, print designers, and even computer repair pros. If we can’t do it, we know someone awesome who can, and we are happy to steer you their way.


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