by Nicole Ouellette | Sep 21, 2009 | Marketing Monday
Every Monday, I talk about people doing clever marketing. If you know a company that’s doing something neato, contact me and let me know!
It would be easy for any print magazine to get a little flustered in this economy. Journalists are being laid off at a higher rate a than other professions and I think we have all seen our favorite newspapers and magazines change over the last year or so.
One magazine that seems to be doing well is Readymade. I first learned about the publication via my first conversation with who would become my friend Jessica. We were in the company breakroom where we both worked and since she was the new girl, I struck up a conversation. While she didn’t quite have me at hello, she did have me at a creating a chandelier out of string lights for her parents’ anniversary present. As a snappy dresser and fellow crafter, clearly we are going to be friends for a very long time.
Here are a few reasons Readymade seems to be thriving while other magazines seem to be floundering:
by Nicole Ouellette | Sep 18, 2009 | Personal Finance Tips
Nothing like figuring travel logistics over email to drive connected people to save a few bucks.
My friends Lydia and Travis are getting married this weekend. About a month ago, ten of us who went to college with Lydia tried to figure out group hotel rooms through a series of emails over the course of about a week.
I had first seen my friend Bailey use Priceline to get us a cheap rental car in Vegas. I was impressed with her internet savyness and her ability to save us about 25% on the rental. When Bailey suggested we use the site for the hotel room, a few of us jumped on it.
Four of us formed a Priceline bidding team, each taking a turn to bid on a two star hotel in Ellsworth Maine (hint: there’s one on Priceline so we knew it was the hotel the others were staying at). If you bid on something and Priceline doesn’t accept it, you are locked out of bidding for a certain amount of time so having another person or two can be critical.
by Nicole Ouellette | Sep 17, 2009 | This Week In Business
Some weeks are more inspired than others, and this one certainly was filled with good ideas and productive conversations. Here’s some of what happened:
I had a great idea and decided I deserved to make money off of it.
I’ve been working with a web developer on a project when she showed me her pet website. I think she has a great product which would be perfect for one of my clients if she repackaged it and came up with a price. I told her about it over Gmail chat. She asked me to make the introduction.
The old, more passive Nicole would have just done so, wondering why my taking the time to help people out never paid off.
The new Nicole tried a new approach.
by Nicole Ouellette | Sep 15, 2009 | Too Cute Tuesday
Limoncello couldn’t come at a better time. Lemons were on sale at the grocery store, we’re all trying to soak up that last bit of summer, and, well, who doesn’t like lemons?
Limoncello directions are fairly straight forward. You clean the lemons, zest them, stick the zest in some grain alcohol/water mixture and wait. Finishing it two to three weeks from now will be more involved. We’ll post full directions then (ie when it’s more relevant).
Of course, zesting eight lemons begs the question: what to do with the rest of it? Let’s make lemon squares!
by Nicole Ouellette | Sep 14, 2009 | Marketing Monday
Every Monday, I write about a product, service, or website that has clever marketing behind it. If you want me to profile your business or website, contact me.
It seems that I keep running into information online this past week that is all saying the same thing: “Email newsletters are not dead.” I think anyone with an inbox knows this for themselves but apparently, email newsletters are more popular than you’d even suspect.
According to a recent Mequoda webinar about email marketing, the average person subscribes to 16 email newsletters and 60% of Americans use email everyday. So while I think RSS feeds totally rock, email is far from dead for many people, and that isn’t going to change anytime soon.
I subscribe to probably a few more email newsletters than the average person because of my work. There are ones that I immediately trash every time (one I can’t figure out how to unsubscribe to!) and there are some I let sit unopened until some moment where I am bored enough to read them. There are a select few I open right away every time. Daily Worth is one newsletter in that last category.
