Every Monday, I write about a product, service, or website that has clever marketing behind it. If you want me to profile your business or website, contact me.
It seems that I keep running into information online this past week that is all saying the same thing: “Email newsletters are not dead.” I think anyone with an inbox knows this for themselves but apparently, email newsletters are more popular than you’d even suspect.
According to a recent Mequoda webinar about email marketing, the average person subscribes to 16 email newsletters and 60% of Americans use email everyday. So while I think RSS feeds totally rock, email is far from dead for many people, and that isn’t going to change anytime soon.
I subscribe to probably a few more email newsletters than the average person because of my work. There are ones that I immediately trash every time (one I can’t figure out how to unsubscribe to!) and there are some I let sit unopened until some moment where I am bored enough to read them. There are a select few I open right away every time. Daily Worth is one newsletter in that last category.
I have been working with Amanda Steinberg on a project for one of my clients. In addition to being a web developer, she is also the founder of Daily Worth. She sent me a link to site and I subscribed for their daily email tips, secretly a little annoyed that I couldn’t just subscribe via RSS.
It ended up being that my Daily Worth email is a little break in my inbox and something I look forward to! I forwarded this tip to a web designing friend just last week.
Here’s what I like about Daily Worth besides the obvious personal finance content:
It’s graphically pleasing.
There is nothing like opening an email newsletter and being graphically innondated. It’s like some companies have used every square inch of the email to advertise something!
As you see from the screenshots above, Daily Worth is a clean and has some graphic element to keep things interesting.
The writing is not only opinion, but is based in at least a little bit of research.
If I had a water cooler, I may bring up a cool tidbit I read somewhere, if only I don’t have to admit that I read it in, say, Women’s World. Being able to say that “a Harvard study shows” on occasion makes me seem well read, when really I’ve just read my email.
I like that it’ll take me no longer than 30 seconds to read these tips. It’s the only reason I open them right away.
It’s not constantly pitching something.
Some email lists I subscribe to spend most of the time talking about what they are going to do, what’s coming up. Too many emails with no information themselves totally irk me.
So if you want to learn more about personal finance or just want to see how you can do an email newsletter tastefully, subscribe to Daily Worth. And if you feel further moved, please help them win an award they are up for at Divine Caroline. (They are currently in fifth place but you can help push them into the top three I bet!)
For more information about Amanda Steinberg and how Daily Worth was started, check out Almost Frugal’s post and Amanda’s birthday interview on the Daily Worth blog.