You’re The BLANK Guy

You’re The BLANK Guy

I was meeting with a client and the discussion was getting off course. And it’s easy for that to happen. We all have multiple passions and he kept bringing all the different things he wanted his company to do into the discussion. I looked at him and said....
Marketing Monday: Pregnant Chicken

Marketing Monday: Pregnant Chicken

There’s nothing quite as unifying as humor when it comes to shared experience. Last year, when I was pregnant and dutifully reading pretty much everything I could to prepare for the new baby (little did I know, all that reading doesn’t necessarily prepare...

How Short Videos Tell You More

Most people hesitate to do video because they are worried about having to create 1) long narratives with 2) high production value. That said, we’ve noticed a cool phenomoenon: very short videos in places you aren’t expecting them. I first noticed this...
Marketing a Piece of Cake

Marketing a Piece of Cake

I have always had a bit of a sweet tooth. In fact, I’m pretty sure all of my adult teeth are actually “sweet.” Unfortunately it’s not possible for me to physically be at all the bakeries I’d like to (and there are so many to choose from...