I was meeting with a client and the discussion was getting off course. And it's easy for that to happen. We all have multiple passions and he kept bringing all the different things he wanted his …
Marketing Super Niche Services With Carla Tanguay
What if your customers were both individuals and companies? What if your service was something not a lot of people understood, let alone realized they needed? What if you were one of seven people in …
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Marketing Monday: Pregnant Chicken
There's nothing quite as unifying as humor when it comes to shared experience. Last year, when I was pregnant and dutifully reading pretty much everything I could to prepare for the new baby (little …
How Short Videos Tell You More
Most people hesitate to do video because they are worried about having to create 1) long narratives with 2) high production value. That said, we've noticed a cool phenomoenon: very short videos in …
Marketing Monday: The 1932 Criterion Theatre
Bar Harbor is a town with a lot of history. The 1932 Criterion Theatre lives in a building with a particularly rich history, which it manages to preserve while also putting on programming for modern …
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Marketing a Piece of Cake
I have always had a bit of a sweet tooth. In fact, I'm pretty sure all of my adult teeth are actually "sweet." Unfortunately it's not possible for me to physically be at all the bakeries I'd like to …