by Nicole Ouellette | Mar 13, 2018 | Marketing Monday
I was meeting with a client and the discussion was getting off course. And it’s easy for that to happen. We all have multiple passions and he kept bringing all the different things he wanted his company to do into the discussion. I looked at him and said....
by Nicole Ouellette | Feb 13, 2018 | Marketing Monday
What if your customers were both individuals and companies? What if your service was something not a lot of people understood, let alone realized they needed? What if you were one of seven people in your whole state who did what you did-so basically any and all local...
by Kassandra Strout | Feb 6, 2018 | Marketing Monday
There’s nothing quite as unifying as humor when it comes to shared experience. Last year, when I was pregnant and dutifully reading pretty much everything I could to prepare for the new baby (little did I know, all that reading doesn’t necessarily prepare...
by Nicole Ouellette | Jan 30, 2018 | Marketing Monday
Most people hesitate to do video because they are worried about having to create 1) long narratives with 2) high production value. That said, we’ve noticed a cool phenomoenon: very short videos in places you aren’t expecting them. I first noticed this...
by Kassandra Strout | Dec 26, 2017 | Marketing Monday
Bar Harbor is a town with a lot of history. The 1932 Criterion Theatre lives in a building with a particularly rich history, which it manages to preserve while also putting on programming for modern times. Admittedly, I have a special place in my heart reserved for...
by Kassandra Strout | Nov 14, 2017 | Marketing Monday
I have always had a bit of a sweet tooth. In fact, I’m pretty sure all of my adult teeth are actually “sweet.” Unfortunately it’s not possible for me to physically be at all the bakeries I’d like to (and there are so many to choose from...
