Blog

Mosiac

Sorcery…or a New App?

Does it seem like there’s a new app popping up whenever you turn around? Well, you aren’t alone. I’m the...

Press Release Makeover

I’ve written the following press release about a fake rock band specifically as an example of what not to do....

editorfrusteratedwithpressrelease2

So Your Press Release Sucks. How to Make it Suck Less:

Worried that you aren’t getting the local media attention your organization deserves? Sending press releases to your local TV, radio station...

lisasimpson

To GIF or Not to GIF?

via GIPHY A lot of social media platforms are now allowing you to share GIFs. GIFs are like the moving...

pokemongo

Pokemon Go from a Marketer’s Perspective

Lately it seems like a lot of things from my childhood are coming back into the world, but repurposed for modern...

cokespotifyplaylists

Your Business and Spotify: Using Music To Market

I’ll be the first to say I thought I was too old and uncool to use Spotify. Also, seeing my...

abtestingsocial

A/B Testing And Your Social Media

So when we traditionally think of A/B testing, we usually think of testing a variable while leaving the time period...

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