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BEC Story #4: Dealing With Trash Talk

There are all these sayings out there that boil down to “When you seem like a threat, people aren’t going to...

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BEC Story #3: Space To Grow

One thing I love/hate about running a business is when problems you thought you solved reappear (or sometimes more accurately,...

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BEC Story #2: The Password Problem

What, Breaking Even Communications has problems?!? Of course we do. My goal is our problems over time 1) change or...

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BEC Story #1: The Haunted Page From 2013

This month, we’ve decided to go through and tell a series of stories related to Breaking Even Communications. The theme...

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Ten Stories: What Would You Say?

When I was 25, I read ‘What Color Is Your Parachute?’ As a huge fan of the self help genre,...

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Once Upon a Brand

One of my favorite parts of Mad Men was when they have their brainstorming sessions for a client. A group...

Marketing Monday: Acadia National Park

Marketing Monday: Acadia National Park

One of the best parts about living and working where we do is having Acadia National Park right in our...

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Myth Making

Things are not always as they seem online (we talked about this a couple years ago around April Fool’s Day)....

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When To Use A Google Doc As A Webpage

I saw something very interesting happen a few weeks ago. A woman who runs an online business academy created a...

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Picking A Wordpress Theme

One of the things we do is training, and some of that training is related to Wordpress, a popular web...

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