The Blog

Love To Pinterest: Three How-To Videos

I heart Pinterest. Image from artfulaussie.com

I heart Pinterest. Image from artfulaussie.com

Pinterest is the latest and greatest website in social networking. It is driving major traffic to ecommerce sites (more than Youtube, LinkedIn, and Google+, combined) and is growing at an almost unprecedented rate.

This first video is a basic how-to use Pinterest and includes information about how Pinterest drives traffic to websites (using breakingeveninc.com’s Google Analytics data as an example):

Tour of Pinterest, Part 1: Pinwhat? from Nicole Ouellette on Vimeo.

This second video shows how you can ‘pin’ items from any website (including yours) to your boards on Pinterest and a little trick of how Ecommerce sites can promote what they are selling:

Tour of Pinterest, Part 2: Adding To Your Pinterest Profile from Nicole Ouellette on Vimeo.

This third video shows how some businesses and non-profits are using Pinterest and maybe give you ideas on how to use it yourself to drive traffic to your website and interest in what you’re doing:

Tour of Pinterest, Part 3: How Businesses and Non-Profits Are Using Pinterest from Nicole Ouellette on Vimeo.

Are you on Pinterest? Seen any great examples of people, businesses, or non-profits using Pinterest? Comment below and let me know!

More reading:

Why Pinterest is 2012′s Hottest Website (on CNN)

Why Pinterest Gets One Billion Monthly Page Views (on Business Insider)

Pinterest Becomes Top Traffic Driver for Retailers Infographic (on Mashable)

Where To Look

Something I thought of this morning. Happy Friday.

365 Things Lighter: Last Year’s New Year’s Resolution Results

Last year, I made a single New Year’s resolution, which made it easy to remember: get rid of one thing per day in my life. This is not some noble ‘I want to be less of a consumer’ (that is partially true though) or like I’m some crazy hoarder. I just wanted to see psychologically how I’d do letting things go.

Now like you, I’ve read these blog posts about people living with extremely few possessions (The 100 Thing Challenge for example) and if you’ve ever been to my house (or my office for that matter), you know I will never be that person. I love those people, I admire those people but I won’t be one. I was moved into my house for a week and people thought I’d been living there for years because I settle in quite quickly: my art on the walls, my dishes in the cabinet, my shower curtain in the bathroom. I smile at seeing these things, and having them makes me feel kind of like a dog marking its territory… though much less gross.

But the idea was for me to spend the year looking at my stuff. Each item I picked up, I wondered, does it have a purpose? Does it make me happy when I use it? And I thought if by the end of the year I was 365 things lighter, that wouldn’t be a bad thing. I had a few rules for myself:

1) If something got replaced, it didn’t count. Like when my DVD player kicked it and I got another one that was a net zero stuff change.
2) Every item counted as one item. No extra points for big stuff or expensive stuff: whether it was a pair of earrings or a moped, it counted as one.
3) To keep my honest, I’d take a picture of each item with my cell phone. At the end of the year, I should have 365 pictures in the folder.

A few of my own patterns I noticed this year:

1) The first two months were easy. It’s almost like I was looking for an excuse to get rid of some of this stuff.

2) It was most easy to get rid of things in parts of my life where I felt really secure. Clothes for example. Now I’m no fashion model but over the last few years, I’ve had the revelation that I’m healthy and happy and have accepted what I look like. I’m ok with never being a size four again so seeing those clothes that will never fit go was quite a nice feeling. Areas in my life I was less secure in (electronics/technical stuff for example) was harder since I stupidly seem to feel like having every possible cord invented by man may make me more technologically capable. It won’t of course but it was interesting to see what areas were easy to clean out and which weren’t as a way to see which areas I had a lot of internal (versus external) validation.

3) Getting rid of my father’s moped was not nearly as hard as I expected. It’s kind of a weight off actually. I sold it to a nice local guy who has already got it running. I’m glad it has a good home (which I know sounds like a puppy you give away to go live on a farm). But even if he junked the moped tomorrow, I know it had a good run and that my father’s memory is not attached to any item.

I wasn’t as good at photographing everything as I thought I had been so I still have to do a ‘surge purge’ still for about 50 items (this won’t be hard, I can already think of things I didn’t see in the photos I thought I had already gotten rid of!). But all in all, I look back at these photos and seriously don’t miss any of it. I even had to click on some of the thumbnails because I wasn’t sure what the thing was. How can I miss it if I can’t identify it? :^)

Anyway, it was a good resolution because it wasn’t centered in something negative (I should lose weight, I should floss daily) but in something sort of neutral. It also was a good psychological exercise for me. And whenever I’ve told people about it, they seemed to like the idea so I thought I’d write a post about it.

Now if only I could figure out what to do for next year…

Marketing Monday: I Don’t Know Where To Start

The internet is a big world, with an increasing amount of users and over 255 million websites. (Check out this mind-blowing infographic if you want to quantify how overwhelmed you should feel.) What I hear from people when they first meet me and find out I’m into internet marketing, they say “I don’t even know where to start.” Or maybe something like this:

Sorry I haven’t gotten the material for you for my email newsletter, I just don’t know what to write.

My friend/high school kid/boyfriend set up my Facebook page… so what do I do now?

I have a WordPress blog but haven’t touched it in months.

Really it’s the same idea of “I don’t know where to start”… just much more specific. You know you need help but what exactly you need help with is unclear. Some ideas for you:

Look at what other people are doing.
Now I’m a big fan of running your own race but sometimes, your ‘competitors’ are doing things that are 1) cool and 2) work. Why would they spend the time/money on them? Because it either reaches their target audience or it directly makes them money, that’s why.

If you are stuck on what to write for your real estate blog, Google ‘real estate blog’ and find some cool ones. Read them, and you’ll no doubt get your own inspiration.

Baffled by how some restaurants use Twitter? Follow some. See which tweets get the most reaction and you’ll come up with your own idea based on it.

These people you are inspired by can be in your geographic area (other businesses in Bar Harbor Maine) and/or in a similar industry (professional kite flyers). Generating ideas are like doing exercise, the more you do it, the easier it gets. Suddenly, you’ll start having your own ideas just walking down the street, you really will.

Just try it.
How many people do you know who are waiting until their website looks perfect or their Facebook page has a custom design before posting? I know quite a few.

The perfection excuse (waiting until perfect conditions exist to act) keeps us all from doing what we can do in business and in life. Unless you call someone a jerkface on social media or take down your whole website, it’s all fixable. Just remember, 1) back up and 2) have a geek to call in case you need a bailout. Otherwise, experiment away with this stuff. We’re all experimenting here because the landscape changes all the time. This is not a test. You will not be fined for not completing your LinkedIn profile or laughed out of town for uploading only 20 photos without captions to Flickr.

So I hope this pep talk/kick in the pants helps you a bit on where to start, mainly that there are no right answers and doing something is much better than doing nothing!

Once you get comfortable, step back and become purposeful.
So you’ve got some traction on Facebook, how can you use this for your business? Schedule out your sharing, thinking about what you say, why you’re saying it, and what in the ideal world people would do related to your business.

Let’s say you share a product photo every Friday. Why not add a caption about the product and a link to where to buy it on your website? Why not give away a sample to the person who leaves the funniest comment?

So think about yourself as having gotten pretty good on the treadmill, and now it’s time to add interval training to help yourself get down to your goal mile time. (Can you tell I am on a bit of an exercise kick lately?)

If you are busy or uninterested, build your team.
This ain’t my first rodeo people. If you come to me blocked, I can give you places to start. Then, based on what you know about your business, we can figure out which ones could actually work.

I also can give you some perspective of ‘normal’. From helping dozens of businesses, I have seen their web traffic, social media growth, email open rates, etc. I also know how to snoop around a bit and tell you, for example, that your 25% email open rate is actually pretty good (in most industries anyway). Sometimes people think they are totally behind when really they are actually fairly typical… and just need to know how to do more.

The thing with social media is people sort of get it. Just like I sort of get payroll, taxes, and basic business law I suppose. But I have a payroll service, accountant, and lawyer so I don’t have to invest my time learning really specific skills that won’t make me more money. Hiring someone like me could be a good investment not only in your business but in personal sanity. And whether it’s this company or someone like us, it can be a good investment for you if you just don’t have the time or the interest.

Some things I do for inspiration:

So I hope you now feel inspired to start, whatever it is you’re thinking of starting! If you do, share in the comments so we can all be inspired by you.

Friends And FreelanceSwitch: Why I Am So Lucky

For 24 hours (yesterday) the story of my business was on the front page of a major website. I’ve gotten so many calls, emails, and social media messages congratulating me (that I’m still following up on) but I think it’s only right to explain the reason for this ridiculously good luck.

A brief moment on the 'home page' on FreelanceSwitch. I'll take it!

A brief moment on the 'home page' on FreelanceSwitch. I'll take it!

Melanie Brooks, the author of the article, has been a colleague, mentor, and friend since I’ve met her and I’d like to write a short ‘love’ letter about her.

What drew me to Melanie at the small business conference we met over four years ago at was her enthusiasm. Nothing fake about it, she was genuinely into what she was doing. She was also smart, funny, and warm. It was one of those ‘instafriends’ situations but as we talked, we learned we actually had a lot in common. We both worked in newspapers, had ridiculous online dating stories, and were known as the ‘tell it like it is’ person in our respective social circles. Mel is a true kindred spirit and I am lucky to have gotten to know her as well as I have (and to continue getting to know her).

But what I am most thankful for about Melanie, even more than her writing this article, is that from the moment she met me, she believed in my business and in me. Some days even more than I did. She is one of the few people in my life who never thought I was crazy and went so far as to actively support me in my venture mainly in the way of dealing with a teary or exhausted version of myself. (When you can call someone crying, you know they are worth keeping around!)

While it’s nice that people are congratulating me, telling me they ‘always knew’ I could do it, I will always remember the few people who said it first. Melanie Brooks was one of those people. And as one of the smartest people I know, I believed her.

Ok so my point is while I’m flattered that  I even got on this really cool, well-read website, the friendship that got me there means the most. And that makes me tear up a little. Maybe I should call Mel crying. :^)

You can read the full article here on FreelanceSwitch.