One of our clients did us a massive solid and mentioned us in an article about how he grew his Facebook and then Substack accounts with our company running ads for him: https://jamesfell.substack.com/p/paying-a-billionaire-in-the-divorce/
And this woman tried to take this and make it about her by adding me (and maybe whoever else commented on the article?) to her Substack.
Ew.
I’m not going to link her but I do want to talk about this video and the hidden spreadsheet row that is part of her ROI calculations. Stay tuned for information about when to use press release services; how to evaluate a marketing budget; and why online marketing isn’t something you just hand to someone who can create a strategy with you in 30 minutes (in my opinion).
Resources mentioned:
A blog we wrote about press releases years ago consulting an actual newspaper editor:
https://breakingeveninc.com/press-release-101-writing-and-formatting/
Nicole Reacts: Natasha Graziano (the beginning talks about ‘pay to play’ journalism):
https://www.youtube.com/watch?v=U8zRrGBc9eo&ab_channel=BreakingEvenCommunications
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