But what can you track, you ask? Here are a few things you can monitor:
Clicks on a link
Wait a minute, you can track things that aren’t on your own website? You sure can!
With a service like bitly.com you can create a tracking link then see how it’s clicked on.
For example, with one client we made this link to their TripAdvisor profile: http://bitly.com/tripadvisortblp
To see the stats, we simply at a ‘+’ to the end of that link and put it in a browser:
So I see so far that this link I’ve shared has gotten 70 clicks and I can see a bit about when those happened; what social media sites they are coming from; and where in the world the clickers are.
Traffic To A Landing Page
The other day, I was talking to someone who wanted to measure the effectiveness of a print campaign. “But none of our people get those whole QR things.”
To which I said, what if you sent them to a specific URL on your site? Like for example, what if I said “Go to www.breakingeveninc.com/ireadyourblog and see something amazing!”
People who do podcasts do this all the time. Do you really think going to Audible.com is really that different from going to Audible.com/American? Nope, Audible just tracks the link to see how many people go there so they can see if their advertisement on This American Life works (and continues to work).
So make a landing page for your print ad and design it for those people in mind. Then look at your web stats and see if it was worth it.
For more on landing pages: https://breakingeveninc.com/landing-pages-101/
The Average Value of Your Typical Social Media Fan
I did an detailed post on this here: https://breakingeveninc.com/what-are-my-social-media-accounts-worth/
But the idea of going through, seeing who’s following you on social networks and figuring out if they are your customers is a worthwhile exercise for most people. You might also want to measure repeat customers too.
Remember you don’t want to just have the feeling that you’re doing something right if you are doing anything related to marketing and advertising for your business, you want to have some solid facts to back it up!