How To Use Audio To Your Advantage

Here’s something I’ve noticed in my tenish years doing this work. Most people HATE to go on video, mainly because you have to worry about how you sound AND how you look at the same time.

For example, I video recorded my pastor’s sermons for a few weeks. I noticed everyone was distracted by the tripod and the visible presence of my phone (which was the recording device). So I tried an experiment and this week: I just recorded the audio of the sermon.

Now you may ask yourself, “What I can do with an audio recording?” Honestly, plenty.



Put a still image with your audio and upload it to Youtube (or Facebook).
I see some podcasts that do this so they can host their podcasts for free (see next point down) but since Youtube is the second largest search engine after Google, having content on there people can find can be key. You could use one still photo or slides as the visual portion while using your audio file. Note: you’ll need to add a picture to your file or Youtube won’t accept it. Here are a few ways around their ‘you need a visual too’ requirement: http://www.makeuseof.com/tag/3-ways-add-audio-podcast-youtube/

Use Libsyn or Soundcloud or similar service to host your audio files. 
Unlike video, audio-only doesn’t have free hosting options, which means you have to figure out where these files are going to live. If you want them off of your website, there are several audio services that allow you to do this. Soundcloud allows 180 minutes free and Libsyn starts at $5/month. Once you upload them to these services, you can embed them or link them other places. (Kind of like how you can’t share a video unless you put it somewhere and then link it – typically these files are too big/annoying to email).



Use Media manager or Blubrry in Wordpress (if you have a self hosted Wordpress website).
If your site runs Wordpress, you can upload an MP3 (sound file) to your media folder or use the Blubrry podcasting app, which is not only very powerful but also free.

Transcribe your recording as a text post. 
Whether you want to do this yourself or pay someone to do it, having the transcription of an audio can allow you to have/share detailed notes or simply make the content accessible in written form too.

Besides these advantages, I don’t have to worry about taking notes and can be fully present. Also, audio recordings take WAY less space than video. So if I think I want video but it doesn’t make sense to have video, audio is the next best thing. 

Nicole Ouellette
Nicole runs Breaking Even Communications, an internet marketing company in Bar Harbor Maine. When she's not online, she enjoys walking her short dog, cooking with bacon, and trying to be outdoorsy in Acadia National Park.

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