I’m on video not because I’m vain but because that’s where things area headed. We can learn a lot from video’s less intimidating predecessor: photos.
When I began my website, a fellow blogger (after seeing a picture of me on Facebook) told me I should add my photo to the sidebar of my blog. She reasoned that I was attractive and it could only help for people to see me. (For context, in case you don’t know me, I am no great beauty. I’m not the kind of person who would cause a traffic accident or inspire Train would write a whiny song. My brand of attractiveness is soccer mom/Tylenol commercial, which honestly is just fine with me.)
It’s probably hilarious for you to hear a story about someone suggesting someone else upload a photo of themselves (and me not just doing it immediately), but this was kind of novel. Back in 2007, not many people had their pictures on their websites. And even parts of the internet you would actually associate with having pictures (ex: real estate listings) had a limited amount. For example, in 2009, the Maine MLS data feed fetched tenish photos at a time. I remember because the real estate agent wanted 25 photos but since they weren’t in the feed, we had to custom program the page to display the ten photos from the feed plus additional ones.
In 2015, can you think of even a low end real estate listing with only ten pictures? I feel like I see 25 photos of some peoples’ breakfasts sometimes.
I looked for a graph supporting my observations and thought this was a pretty good one (originally on The Atlantic- click over to see other fun graphs!)
Anyway, photos were a new frontier and having them made you cutting edge. In 2007-2008.
In an age of Instagram, Facebook albums, and phone cameras, we now get to be clever with photos. They are not novel but expected. Now taking better photos is important, which is why we have a workshop about taking photos with your smartphone happening this week at our business.
Video is now the novelty.
As I try to coax clients to be in videos (because we always want to be ahead of the curve), there is more resistance then there was when I was begging them for headshots. It does feel more personal for someone to see your facial expressions, hear your voice, and see your unfiltered face (though some video software, like Google Hangout, lets you do some flattering edits if you take time to figure it out). Video also feels like a bigger deal to do. You want a tripod, lighting, a non crappy background, perhaps a microphone or a non-echoy room. There is just more to consider.
Because of this additional consideration, there never seems a time you feel ‘ready’ to make a video. Every time I think of making a video for Anchorspace, for example, I am usually not wearing makeup or otherwise feel not suited for the camera. So two weeks ago, I decided to do a voiceover with photos and stick it on Facebook as an initial video. I spent about two hours on it after I finished cleaning the Anchorspace bathrooms and kitchen. (I really want to set this up as glamourous as it was.) The resulting video was kind of low budget but under 1 minute and got through my main marketing messages.
For comparison, I’ve been posting still photos of the inside of Anchorspace as well. Let’s look at the stats for this somewhat crappy photo:
Now here are the stats for my similarly crappy video:
Yes there are more views but honestly, the impressive thing is how many more times it was clicked on. And that some people watched the whole thing (5% but still).
For the final version of this experiment, I should do a real video (me on camera talking at least part of the time) but this just to show you even a crappy video will get you more attention than a photo, probably because novelty. So don’t be afraid of making something and putting it out there.
Now if you think this was my cop out, I assure you you can see more of us on video on our Google+/Youtube channel: https://plus.google.com/+BreakingEvenInc/posts And yes, every time I see a video of myself, I always think ‘Is my face that round?’ and ‘Why do I move my hands so much?’ But despite my lack of perfection, I am more than willing to be ahead of the curve and in 2015 that means with a camera rolling in a video sense.
I urge you all to consider video… because I bet you can expect where a graph of video uploads between 2013 and 2018 is going to be trending when it exists. Be ahead of the curve and get out from behind the lens. You may be surprised who watches.