Someone left a comment on one of my videos that I clearly didn’t know what I was talking about because I hadn’t mentioned social media as a traffic driver.
That’s because it isn’t.
A study of 3 billion website visits shows that it drives on average 6.44% of traffic: https://www.linkedin.com/pulse/youre-getting-enough-traffic-from-social-media-heres-why-smith-fcim/
(I looked up that stat after I recorded but from my clients, I estimated around 5% of their traffic is driven by social media while recording this video so, about right.)
But if social media doesn’t send traffic to your website, why do it? Brand recognition, building relationships, and a bit of SEO – let’s talk about it!
Resources mentioned:
Other people besides me saying social media doesn’t drive a lot of traffic:
https://digiday.com/media/publishers-move-past-seeing-social-media-platforms-as-traffic-drivers/
Why Reddit’s traffic is WAY up: https://mashable.com/article/reddit-traffic-google-search-update
Half-life of social media posts: https://www.scottgraffius.com/blog/files/social-24.html
More about inbound links and their role in search engine optimization: https://ahrefs.com/seo/glossary/inbound-link
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