My theory is companies aren’t trying hard at SuperBowl commercials anymore because of the whole internet marketing movement. That said, I had some fun last night watching some commercials anyway! Here they are, in no particular order:
The ‘Aww, clever!’ Commercial
I laughed out loud because beavers are ridiculous but at the same time, thought Bridgestone’s message was memorable. You know, since besides the commercial being clever, I also remembered what product it was trying to sell.
The Controversial Commercial
I personally took this as Groupon making fun of America’s consumption culture (of which they are also a part of). But they are giving money to organizations to make up for this potential gaff but hey, they got people talking and aware of some larger-than-saving-50%-off causes.
The ‘I Can Totally Relate’ Commercial
In a totally different feel of a commercial, Bridgestone made this cute ad about a guy who thought he pressed ‘Reply All’ instead of ‘Reply’. We can all relate, which is why watching him go through hell and back to get to this missent email. I did forget what the commercial was for so maybe this was a bit too clever.
The Uncomfortably Hilarious Commercial
Doritos held an ad contest with fans to produce a Superbowl Ad. While the running pug won, I thought this commercial was pretty funny, if only because for a second it makes you a bit uncomfortable. And isn’t that true humor, boundary pushing in a way audiences haven’t yet seen before?
All in all, it’s clear that there is always going to be a place for commercially produced advertisements yet these are going to change and become more relevant to all of us since regular people like us are becoming a part of the ad creation. And now, your turn to weigh in…
What was your favorite commercial?