Way back when, search engines relied heavily on text. But in the age of Youtube empires and search results including videos, it is time to realize that video and doing well in online searches actually go hand in hand.
Think about it:
Youtube = Search Engine
Youtube is the second largest search engine in the world after Google and attracts 157 million unique visitors per month. So people are going directly onto Youtube to find information they need.
Worried about your performance in Google? Videos are 53 times more likely to be on the first page of search results.
So if you want to do good in search engines, make videos, upload them with good titles and descriptions to sites like Youtube or Vimeo, and make sure in the description and on your profile, you link back to your own website.
Video Websites = Social Networks
Youtube has 1 billion monthly active users (as of March 2013). Vomeo has 25 million members with a 70%+ international audience. In other words, people go on video sharing websites (not just large networks like Youtube and Vimeo but video sharing sites/curating sites like Upworthy or Godvine) and not only watch your initial video but all the videos on your channel (this obsessive watching has a term now: binge watching).
So not only do people connect with your video, they might see what else you have to say, what else you are liking and commenting on, and otherwise want to interact with you.
Video = Sticky website content
There are entire websites built on curating specific groups of videos (Upworthy and Godvine above but also even very specific websites like Twitch, where you can watch people play online video games in real time).
People are four times as likely to stay on a website that has video on it. In other words add video to your site and not only are people more likely to come but they’ll also be more likely to stay.
Video = Less competition (for now)
I do this exercise when I talk to groups.
1) How many of you have watched a website video this week? (99% of people raise their hands.)
2) How many of you have watched a website video today? (Depending on the time of day it’s at least 50% but sometimes close to 99%.)
3) How many of you have made an online video in the last month? (0 hands go up)
In other words, here is this thing that people want but not many people are making. A low supply/high demand scenario at its best. If you are the ones making the videos that other people are watching, you win!
So this is why we have resolved to do more with video this year: because not only is it a cool thing to do but also because it is worthwhile in terms of online visibility. And it’s never been easier folks so step in front of that camera and let’s see what you’ve got!