Note: I’m traveling the week of this upload, but I’ll put it as a premier so you can watch it live and snark without me! 🙂

Ryan Blair sold his MLM for close to $800 million, and somehow, after thousands of hours of meditating and communing with a higher power, rather than donating money to charity or dedicating his life to, say, helping a vulnerable population, he has started Altar Call, a business coaching for spiritual leaders whose pricing appears to start at $1000/month.

But it’s okay, all because God told him to. God might have told the disciples to leave everything and follow Jesus and said it would be harder for a rich person to get into heaven than a camel to pass through the eye of a needle… but somehow, this same God told Ryan to make money off people wanting to run their business spiritually.

Jessica recommended this guy, and while some of his shorter-form content can be more tolerable, this guy is a grifter. Watch me not only snark but apparently reach into my brain from the years I spent reading the Bible cover to cover! Spoiler: you will not learn how to tell your business story in this training, but I linked to a few storytelling frameworks in the show notes, including from our friend Donald Miller from last week’s reaction!

OG video:
https://www.youtube.com/watch?v=SjGQn97erUo&ab_channel=AlterCall

Resources Mentioned:

Nicole Reacts: Donald Miller (Audio Only):
https://youtu.be/3Y-3PjNemiQ (This is the StoryBrand guy.)

Apple wasn’t started in a garage:
https://www.theguardian.com/technology/2014/dec/05/steve-wozniak-apple-starting-in-a-garage-is-a-myth

Storybrand’s hero’s journey:
https://storybrand.com/downloads/your-brand-is-not-the-hero.pdf

Campbell versus Volger’s Hero’s Journey:
https://en.wikipedia.org/wiki/Hero%27s_journey

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