Welcome to Nicole Reacts, where I react to online marketing guru trainings that I find on the internet.
Today it’s our gal, Rach Hollis who gave marketing advice to the Entreleadership podcast in 2018. Everything I say in this video is backed up with sources below. Since it’s a lot of links, I’ve tried to group them a bit. OG podcast episode link:
Rachel’s Seven Social Media Strategies from this episode:
1. Welcome everyone but market to a specific someone.
2. Go deep with your marketing, not wide.
3. Build a community, one at a time.
4. Give as much as you ask.
5. Be clear (and have an actual) call to action.
6. Content is king; post content that is on-brand.
7. Be on the right social media channels.
Rachel Videos By Other Creators
Esther Mund’s video about Rachel Hollis’ branding that inspired this video:
Esther Mund’s channel:
My live stream about Dave Hollis and Rachel’s strategy in monetizing his audience: https://youtu.be/0XVwdllci0g
Savvy Writes Books Rachel Hollis playlist (she deep dives on Rachel as an author and business owner pretty completely):
Munecat’s deep dive on Rachel Hollis: https://www.youtube.com/watch?v=IxICfpi9IFg&ab_channel=m%C3%BCnecat
Rachel Hollis News Sources
A complete timeline of Rachel Hollis (showing discrepancies in her stories, scandals, etc.): https://www.insider.com/a-complete-timeline-of-rachel-hollis-controversies-2021-4
Laura Turner at Buzzfeed’s original expose about Rachel Hollis where ‘curated imperfection’ shows up for the first time: https://www.buzzfeednews.com/article/lauraturner/rachel-hollis-girl-wash-your-face-self-help-book
NYT Rachel Hollis expose: https://www.nytimes.com/2021/04/29/style/rachel-hollis-tiktok-video.html
Original ‘toiletgate’ video (in case you didn’t want to scan through her entire timeline above): https://www.dailymail.co.uk/video/femail/video-2392512/Video-Rachel-Hollis-BLASTED-comparing-Harriet-Tubman.html
Maintenance Phase podcast about Rachel Hollis Part One:
Maintenance Phase podcast about Rachel Hollis Part Two:
Evidence of Rachel plagiarizing smaller creators:
More evidence of Rachel Hollis plagiarizing on Instagram: https://www.buzzfeednews.com/article/stephaniemcneal/rachel-hollis-girl-wash-face-accused-plagiarizing-quotes
Rachel Hollis doing a marriage conference and then getting a divorce pretty soon after:
Rachel Hollis saying she owns her audience enough they would buy her dirty socks:
Non-Rachel Links Mentioned
Social media demographic data by platform (Pew updates this regularly): https://www.pewresearch.org/internet/fact-sheet/social-media/
Nicole Reacts Video about Garyvee:
Nicole Reacts Video about Ray Higdon:
My two-part video series about having an intern:
Part One (scoping work and general best practices): https://breakingeveninc.com/so-you-hired-a-marketing-intern-part-one/
Part Two (training and feedback): https://breakingeveninc.com/giving-interns-training-and-feedback-part-two/