So I vaguely remember this guy being a testimonial on Ray Higdon’s website but apparently, he is part of an MLM power couple. I’m going to link to two channels that I love that have covered him here, which got him back on my radar again:
https://www.youtube.com/@UCKpfIo792YOVDrZVhRd_Rog
https://www.youtube.com/@UCPbWARLFP3eHXg7YTMgp5oA
OG video: https://www.youtube.com/watch?v=FAHBNhTBbqc&list=WL&index=38&t=399s&ab_channel=John%26NadyaMelton
Resources mentioned:
Nicole Reacts Ray Higdon Videos:
https://www.youtube.com/watch?v=Q1sfg3OSqJ8&t=2119s&ab_channel=BreakingEvenCommunications
https://www.youtube.com/watch?v=J9h7iOeXeIQ&ab_channel=BreakingEvenCommunications
https://www.youtube.com/watch?v=cdtZJRAuqtw&t=389s&ab_channel=BreakingEvenCommunications
Nicole Reacts: Brock Johnson (AKA Chalene Johnson’s son): https://www.youtube.com/watch?v=fEF_gmEVW24&ab_channel=BreakingEvenCommunications
Tiktok increases length of videos: https://techcrunch.com/2022/02/28/tiktok-expands-max-video-length-to-10-minutes-up-from-3-minutes/
Good engagement for an influencer being 1-3%: https://www.upfluence.com/influencer-marketing/influencer-engagement-everything-you-need-to-know
It costs 5-7 times more to get a new customer than to keep an existing one:
https://www.forbes.com/sites/forbesbusinesscouncil/2022/12/12/customer-retention-versus-customer-acquisition/?sh=b43d9b61c7d6
A compound interest calculator for math fun: https://www.investor.gov/financial-tools-calculators/calculators/compound-interest-calculator
More info about micro and nano influencers: https://www.cmswire.com/digital-marketing/social-media-influencers-mega-macro-micro-or-nano/
Why I don’t like MLMs from a marketing perspective: https://www.youtube.com/watch?v=QsFHepmTtxA&t=308s&ab_channel=BreakingEvenCommunications
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