Looking for a guru to sell you a marketing course? Even if you haven’t been, you’ve likely gotten a Dan Lok ad here on YouTube (or is it just me)? Here, we’ll look at three videos he’s posted about social media, and I won’t bury the lede here. I don’t think you need to buy his courses to learn more about social media (or any) marketing. He spends a lot of time flexing his lifestyle and seems to make a lot of his money selling courses versus running an actual business. Coffeezilla has covered him extensively if you want to dive further into his actual business practices:
https://www.youtube.com/watch?v=ORNLOTVyUkI&ab_channel=AnandJobanputra
Link to one of the OG videos:
https://www.youtube.com/watch?v=qlUgcy4XxcM&ab_channel=DanLok
Resources Mentioned: Nicole Reacts: Kevin David
https://www.youtube.com/watch?v=yGuTJuCYlyI&t=0s&ab_channel=BreakingEvenCommunications
Nicole Reacts: Tai Lopez
https://www.youtube.com/watch?v=FszmMnCd6uw&ab_channel=BreakingEvenCommunications
Blog post I wrote in 2014 where I postulated you really only need 300 fans (and I still stand by this):
https://breakingeveninc.com/why-you-only-need-300-fans/
Lifespan of different kinds of social media content:
https://www.scottgraffius.com/blog/files/tag-lifespan-0028half-life0029-of-social-media-posts003a-update-for-2022.html
Pinterest versus Snapchat look (I thought the title of this one was catchy):
https://seekingalpha.com/article/4560886-snap-vs-pinterest-which-more-doomed-2023
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