When Robert approached us about a website redesign, we could see that while the information on his site was current, he needed a visual refresher.
Robert wanted to use a logo that Z Studio had made several years ago. He also wanted it really obvious how to make a reservation request on the site:
We wanted all the visitors’ most common questions answers on their homepage:
- What will we see?
- What should we bring?
- Why are tours four hours?
- Where will we go?
- How do we make a reservation?
We also wanted to put some ‘trust’ symbols on the homepage. Trust symbols let people know they are dealing with a legitimate business. Since they have excellent Tripadvisor reviews and all kayak guides are certified Maine guides, we made those prominent so the visitor would have confidence in booking a four hour tour with people they may have never met in real life.
A lot of what we did we editing the content. By making the website less wordy, we hoped that users would get the information they needed quickly and easily. We also used the extra space to showcase large scale photos by local photographer and friend of Acadia Kayak StealthVader Photography.
Congratulations to Robert and his team, who are planning on blogging this summer on their brand new site! Catch them on the water if you are in Bar Harbor this summer!