Breaking Even Communications
  • About
  • Marketing
  • Maintaining
  • Training
  • Events
  • Resources
  • Blog
  • Contact
  • Newsletter
Select Page

Marketing Monday: Village Emporium Giveaway

Mar 23, 2010 | Marketing Monday | 1 comment

Note: The Village Emporium is a client of Breaking Even Communications.
My friend Dorrie runs The Village Emporium, a clothing and gift shop in Bar Harbor and launched her website a couple months ago. As the summer season approaches, Dorrie was looking for a way to begin populating her email list while getting ready to open the store to its regular full-time hours May 1. She also just started a Twitter account for the store to complement the Facebook page one of her employees started last year.
I told Dorrie she should have a giveaway of some merchandise in the coming weeks and she ran with it.



Every week until May 1, the Village Emporium is having a random drawing of the people who sign up for their email list for a prize of store merchandise. After the drawing, which happens every Sunday, the winner is announced over Twitter and Facebook and the prize is shipped directly to them.

In the first week of the giveaway, Dorrie has doubled her email list and gotten customers and potential customers excited about her upcoming store opening. Also, there could be the added benefit of having a fun way to ‘get rid of’ merchandise that might be difficult to move otherwise and the possibility of good online word of mouth from winners of your free swag.
So if you are looking to have website visitors take a specific action, like signing up for a mailing list or commenting on your blog, make a contest out of it and share it with your social (and other) networks. Having a regular giveaway will help the word continue to spread, and give website visitors a reason to keep tabs on your business.
If your business has done something like this, I’d love for you to share in the comments some the results, expected and unexpected, you got from the giveaway.

Browse Blog By Category

  • About Us
  • Advertising
  • Blogging
  • Email Marketing
  • Good For You
  • Marketing Ethics
  • Marketing Monday
  • Nicole Reacts
  • Personal Finance Tips
  • Social Media
  • Tech
  • This Week In Business
  • Too Cute Tuesday
  • Training
  • Uncategorized
  • Websites

Blog Subjects

advertising (33) Anti mlm (26) blog (55) blogging (38) Breaking Even Communications (81) business (231) cocktail (78) Commentary (27) content (101) content marketing (115) cooking (24) craft (84) digital content (85) Email Marketing (24) Facebook (80) five minutes (31) food (21) Google (24) how to (46) Instagram (29) marketing (246) marketing business (87) mobile (22) Network Marketing (27) Online Marketing Business (27) online video (26) productivity (24) reaction (28) Reaction Video (27) SEO (28) small business (73) smallbusiness (48) social media (268) social media marketing (118) Social Media Training (80) technology (19) Tech Thursday (53) too cute tuesday (75) Twitter (24) video (29) videos (23) website (147) Wordpress (22) workshops (21) youtube (22)

Thanks For Reading Our Blog!

You can get our weekly blog newsletter by subscribing here or if reading this makes you want to work with us, book a consultation. We love meeting new people and learning about their businesses.

Contact Us

Like this blog post? Check out these related posts!

Paths To A Logo (Reupload)

by Nicole Ouellette | July 20, 2021 | Marketing Monday | 0 Comments

Here’s a few different pathways you can take with your business logo, and the pros and cons of them.

So the sound of the last version stunk so I rerecorded fixing the mic issue… and now my video appears to stink but the sounds is clearer so we’re going with this. Some weeks are easier to record than others apparently…

Read More

Using User Generated Content In Your Marketing

by Nicole Ouellette | April 6, 2021 | Marketing Monday | 0 Comments

You get that you’re supposed to maintain your social media… but where do endless ideas come from? User generated content can be used to create interesting marketing messages AND save you time in managing social media accounts.

Read More

How To Podcast with Zac Miller

by Nicole Ouellette | March 29, 2021 | Marketing Monday | 0 Comments

Been told your business should have a podcast? Did your eyes start to glaze over when someone started talking about feeds? Join guest Zac Miller who not only is a videographer and media professor but also a podcast producer who gets you don’t have infinite time, money, or nerdy bandwidth for some of his favorite podcast tips and tricks.

Read More

Ask Nicole Series: Lead Magnets

by Nicole Ouellette | January 6, 2021 | Marketing Monday | 0 Comments

Like leads? Attract them with your lead magnet! This is all about what lad magnets even are and some examples of ones I’ve seen in the wild.

Read More

You’re The BLANK Guy

by Nicole Ouellette | March 13, 2018 | Marketing Monday | 0 Comments

I was meeting with a client and the discussion was getting off course. And it's easy for that to happen. We all have multiple passions and he kept...
Read More

Marketing Super Niche Services With Carla Tanguay

by Nicole Ouellette | February 13, 2018 | Marketing Monday | 0 Comments

What if your customers were both individuals and companies? What if your service was something not a lot of people understood, let alone realized...
Read More