First of all, I was MIA last week because I was sick in a way I still can’t quite believe. After sleeping 14 hours a day and being supermedicated the rest of the time, I’m finally feeling better. In other words, the blog is back on! Thanks for those of you who called or wrote to see where I was. Nice to know someone reads these!

Every Monday, Breaking Even talks about a business, website, or non-profit doing something cool to market themselves.

I first heard a lot about PR codes from this link from Hall Web shared by Marc Pitman.

I had seen one in a magazine a few months ago for a free music or short movie download but I didn’t know how it worked.



A QR (Quick Response) code is a sort of bar code that can hold information like a web address or contact information. It can be read with any smartphone (after downloading a QR reader application). It looks like this (scanning this will take you to the Downeast Learning website):

A QR Code I generated in about five seconds online. Have you seen one of these before?

A QR Code I generated in about five seconds online. Have you seen one of these before?

It has a lot of applications for print media/advertising. Many print companies like GreenerPrinter will generate them for you as part of their services but you can also find many free online QR  generators online. That’s how I made the one, stage left.

Some ideas I’ve read for QR codes are on temporary tattoos at an event, on business cards (holding the person’s contact information), and on flyers/ads to hold additional information that can’t fit on the printed page.

To read more articles about QR codes, check out any of the articles linked above, this Fast Company article, and this Mashable article.

Now if only I can get a client to try this out!

Our first in-person workshop in 2+ years is happening September 24!

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