Every Monday is a preview of a company, person, or website doing something cool in terms of marketing. Have an idea? Let me know!
I met Anne Beerits at Nervous Nellies Jams and Jellies when she was one of my first real clients. She was so nice and fun to work with and I told her if I was ever in Deer Isle, I’d stop by her shop.
When I was in town over the weekend, I stopped by her place. “See why I have such a hard time marketing this place?” she said. And I had enough material for about 100 blog posts just based on what I saw. Great products, a buy local campaign, an integration of art and product (Anne’s husband Peter Beerits is a sculpture), and a historical tribute to Deer Isle-Stonington (relics from Hardy’s, a local gas station, was saved by Peter and Anne and are displayed in the village/sculpture garden).
Anne is in the process of redeveloping their website but I think a place like this with a following (over 10,000 on her email list and decent foot traffic since at least 10 people came while I was visiting on a fall Sunday morning) is bound to succeed, online and off.
And because pictures say a lot, here’s a visual tour of Nervous Nellies in Deer Isle, Maine: