Marketing Monday: Giving Tuesday 2014

Not matter how you feel about giving money, donating, tithing, or volunteering, I think we can all agree that it’s fun that online has their own version of Cyber Monday in the way of Giving Tuesday. Sure it’s a poke at the consumerism of the season and vaguely self congratulatory but it’s hash tag heart seems to be in the right place.

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It started a few years ago as a hashtag and a way to raise awareness about non-profit causes but now they’re a lot more organized. There is a website and coordinated efforts between Crowdrise (an online donation platform), Indiegogo (an online fundraising platform), the White House, and others.

If you look at the Giving Tuesday logo, you’ll see it’s a pretty clever mixture of a hashtag and a heart. Nice!givingtuesdaylogo



Whether you give your time or money or both, Giving Tuesday asks that we all give something today.

Leading up to this event, we have seen lots of marketing efforts in the way of educational videos and the use of the hashtag #UNselfie on especially the more visual social networks like Instagram to raise awareness about giving to those in need. Here are some things last week already showing up:

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Despite being a global idea, the Giving Tuesday website is highlighting campaigns in specific geographic areas as well:

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It also seems as if organizations have taken this time to use this time to educate their user base. This Heiffer International post and accompanying infographic I thought were particularly good examples of taking the opportunity to have a conversation:

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So we hope you consider doing something, online or offline, for Giving Tuesday. It’s a great sentiment and something we could all stand to remember this time of year where we spend lots of money to realize we could spend some of our finances and effort on something that makes a bit more impact than that scarf your brother probably won’t even like anyway.

(And if you know someone who needs one, we’re doing online donation forms for dayz.)

Happy #GivingTuesday!

Nicole Ouellette
Nicole runs Breaking Even Communications, an internet marketing company in Bar Harbor Maine. When she's not online, she enjoys walking her short dog, cooking with bacon, and trying to be outdoorsy in Acadia National Park.

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