Something about a blinking cursor can give even the most enthusiastic writing types writers block.

This post is unblocking this writers block when you update your social media profiles.

Here’s a couple things to think about:

1) It doesn’t have to be perfect. No one’s going to die if you get it wrong and too many people wait around for perfection.
2) It doesn’t have to be amazing. You only have to be clever for about two sentences, max.

With that in mind, for every client I work with, I come up with a content plan for each social network.

Let’s say I’m… a kitchen remodeling specialist. Here might be my Facebook content plan:

Mondays: Kitchen Remodeling Tip of the Week
Tuesdays: Kitchen of the Week (photo)
Wednesdays: Review of Kitchen product (could be on my blog or elsewhere)
Thursdays: Recipe
Friday: BUY MY CRAP

Here are what some of those posts could look like:

remodeltipfacebookpost

fbpostkitchenoftheweek

Now a couple of things here:

1) I credited the original source for my information in both cases and
2) If I care about tracking what things people like, I use bitly.com links. If I don’t really care whether people click or not (or if it’s something on my own website), I can just throw the link in there. (More on this in a future blog entry!)

I’m not changing the world here. I’ve just given myself something to work with. When I open Facebook and it’s a Thursday, I know I should go find a recipe to share. When it’s Monday, I find a remodeling tip. I’m never ‘stuck’ for what to say. If some day I have something else I’d rather share, it’s alright; I just have this as a framework to approach social media and force myself to be creative and on-topic.

The other thing you’ll notice in my first list is the BUY MY CRAP post, which I am thinking about for Fridays for this fake person.

Most of the time on social media, you won’t be posting your own stuff. You want to be conversational, knowledgeable, interesting, helpful. But occasionally, you should remind people about your business. (And you shy people are particularly bad about asking for the sale).

Now what do I mean by BUY MY CRAP? You could

  • A link to an item someone can buy
  • A link to where they can leave a review
  • A link to subscribe to an email newsletter
  • A flyer for your upcoming sale
  • A link to another social media account
  • A link to make a donation to your cause

You get the idea. You give yourself the space, one day a week to promote or cross promote something your business is doing.

Here are a couple of my BUY MY CRAP posts:

selfpromoteypost1

selfpromoteypost2

The other bonus of having some set things you share? People can start to look forward to them. By the third of fourth week, Thursdays your fans/friends are subconsciously looking for that review post and wondering what it is going to be about. Even if they haven’t consciously picked up on the pattern. That’s why traffic on this site spikes on Tuesdays and Fridays, because that’s when people have come to expect new blog posts.

Now you’re sharing plan is going to be different and depend on the social network as well as what kind of business you have… but you really should make one.

A few other fake sample ones:

Jeweler on Twitter

Monday: Post about a celeb who wore jewelry well recently (link to photo)
Tuesday: Retweet something in the #jewelry hashtag.
Wednesday: Jewelry related quote
Thursday: BUY MY CRAP
Friday: Thank people who have retweeted this week

Coffee Shop on Instagram

Monday: #firstcupofcoffee photo
Tuesday: Customer of the week photo
Wednesday: BUY MY CRAP (In this case since it’s a photo only website, maybe a photo of a pairing idea (food with beverage) that you sell. Maybe all pairings could be under $10 which you could say in every caption.)
Thursday: From around town photo
Friday: Staff at work photo

You get the idea, if you step back from what you are doing and think ‘How can I regularly be creative about this?’ you are ahead of a majority of people on social media.

So hopefully you feel unblocked and see the blinking cursor as something that’ll now take up way less time in your day… and open up a new way to have fun with your online marketing.

Our first in-person workshop in 2+ years is happening September 24!

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