Miss part one? Here it is: https://youtu.be/6mD_otTlv4I
(Want to listen? While I snark lightly on slide design, this is a pretty visually uninteresting video, so a good one for listening only if you like that sort of thing.)
Philip Kolter might be the father of modern marketing, but he’s a grandfather now, and while he seems to think traditional marketing needs to be thoughtful, carefully planned, and well executed, he seems fine letting a millennial figure out the digital strategy and telling the big bosses about it… and you know how I feel about assuming young people know about internet marketing because they are young. If not, see my video called ‘So You Hired A Marketing Intern’: https://youtube.com/live/Y-52PfiIIF4.