Ethics in Marketing

Ethics in Marketing

Working for a small business that attracts some amazing clients, I’ve never run into a situation where I’m asked to carry out a task or promote something that I’m morally opposed to (and, I have the freedom to politely turn down such a project)....
My Five Favorite Business Books

My Five Favorite Business Books

It’s no secret that to be a good writer, it helps to be a good reader. And when I first started this business and time was short, I decided I was only going to read business books (and occasional biography of a business person helped break things up). I now read...
Facebook’s Attempt at Mind-Reading

Facebook’s Attempt at Mind-Reading

Social media has always been a platform for self-expression, and has even evolved into a way for people to stay in touch and get updates on current events. Facebook in particular has some interesting methods of encouraging users to share their experiences, beyond the...

Need marketing help?

X