by Nicole Ouellette | Sep 16, 2016 | This Week In Business
So you’ve thought about the technology and content of your webinar… Now it’s time to get the people in the ‘door’…so to speak. Like most events, most of the work is done before the event even happens. Whether you have 5 or 5000...
by Nicole Ouellette | Aug 5, 2016 | Marketing Monday
So you’ve written a press release. You have followed all the helpful tips we’ve written about them, you have distributed it, and you are done. Congratulations. Now what? Well…there’s the internet. We often say here at Breaking Even, ‘Make...
by Kassandra Strout | Aug 2, 2016 | Social Media
via GIPHY A lot of social media platforms are now allowing you to share GIFs. GIFs are like the moving pictures in Harry Potter, they aren’t still but aren’t necessarily a full video either. In our internet travels, we’ve seen the good and bad side...
by Kassandra Strout | Jul 29, 2016 | Social Media
Lately it seems like a lot of things from my childhood are coming back into the world, but repurposed for modern times, but with a bit of a twist. On July 4th, I was part of a conversation that relived the whole Pokemon obsession that most of the group had experienced...
by Nicole Ouellette | Jul 15, 2016 | Social Media
So when we traditionally think of A/B testing, we usually think of testing a variable while leaving the time period and audience the same. We test the homepage headline during a two week period in August, where half our website visitors see THIS HEADLINE and the...
