by Nicole Ouellette | Nov 21, 2016 | Marketing Monday
My friend Ryan Pelletier became the town manager of Madawaska within the last couple years. One thing I’ve noticed since he took this position is how he uses Facebook in particular as a way of reaching the masses. He also has a really straightforward approach...
by Kassandra Strout | Nov 18, 2016 | Blogging
Working for a small business that attracts some amazing clients, I’ve never run into a situation where I’m asked to carry out a task or promote something that I’m morally opposed to (and, I have the freedom to politely turn down such a project)....
by Kassandra Strout | Nov 7, 2016 | Marketing Monday
Just off Route 3 in Bar Harbor, you’ll find a self-described “eclectic group of Art and Mental Health Therapists” known as The Counseling Collaborative. Topics in mental health can be tricky to navigate, but as the word “collaborative”...
by Nicole Ouellette | Oct 25, 2016 | This Week In Business
It’s no secret that to be a good writer, it helps to be a good reader. And when I first started this business and time was short, I decided I was only going to read business books (and occasional biography of a business person helped break things up). I now read...
by Kassandra Strout | Oct 21, 2016 | Marketing Monday
Storytelling is one of the oldest forms of creative expression. It’s also one of the more powerful forms of human connection, creating empathy, compassion, and a chance to share experiences with one another. There are so many different ways to tell a story-...