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Three Tech Ways To Do A Gift Guide

by Nicole Ouellette | Nov 23, 2021 | Advertising, Tech

One of our most popular broadcasts ever was last year’s broadcast about three ways to format a gift guide online. This year, I wanted to think of other cool ways to encourage a gift guide-like experience online. We’ve taken our inspiration from some random...

Five Ways To Have A Free Ecommerce Site

by Nicole Ouellette | Nov 2, 2021 | Advertising, Email Marketing, Tech, Websites

I’m traveling today but don’t worry, this is the livestream equivalent of a substitute teacher’s plan that the regular teacher leaves… so I hope you have that same feeling of excitement as when that TV/laserdisc player rolled into the...

“For a Dollar More, You Can Get a Large”- Upselling 101

by Kassandra Strout | Jun 16, 2017 | This Week In Business

We’ve covered selling in a general sense and gone into detail about cross-selling, the next item on the list is upselling. With upselling, you’re selling a person a better, more expensive version of whatever they were initially planning on buying. If...

Would You Like Fries with That? Cross-Selling 101

by Kassandra Strout | Jun 9, 2017 | This Week In Business

Back in January and December, I was spending a lot of time on Amazon trying to create a Baby Registry. As a first timer whose Mom didn’t necessarily use the internet to create a baby registry, I was on my own figuring this out. Fortunately, hundreds (or...

Marketing Monday: Flavor God

by Nicole Ouellette | Sep 7, 2015 | Marketing Monday

I am in my usual ‘fall as new year’ kick and have been following the Whole30 for about 4 days. Last night, in an attempt to crisp up green beans so they would function even a little bit like the crunchy snack I actually wanted, I realized to get through...