I am in my usual ‘fall as new year’ kick and have been following the Whole30 for about 4 days. Last night, in an attempt to crisp up green beans so they would function even a little bit like the crunchy snack I actually wanted, I realized to get through the next month, I’d have to get a lot more into seasonings.
I’ve been following Flavor God, first on Instagram and then a few other places. I want to talk a little big about what is going right with this product:
Super Short Videos
Many videos are 15 seconds or less and can be watched with or without sound:
FlavorGod often has flash sales. I even saw a Facebook ad (which I forgot to screenshot) telling me I had 13 minutes to act on a package deal.
I am pretty clear on Flavor God’s value proposition. His spices are larger, freshly made, endorsed by celebrity chefs/bloggers and otherwise seem different to what is readily available at the supermarket.
Flavor God regularly illustrates what is valuable about his products, which justify a higher price point and the hassle of having to order them.
Master Of The Feedback Collage
I’m going to say it, this is slightly cheesy but like most slightly cheesy things, people like it:
Flavor God regularly not only posts tweets but photos of his customers with the product. Not just celebrities but also normal people and tags them when possible.
Best Emoji Use/Overuse
What first stood out when I began following Flavor God was his borderline aggressive emoji use. Here’s a recent Instagram post to show you what I mean.
Attentive Of The Marketplace
Did Flavor God have to go through extra trouble to make vegan approved seasonings? Maybe, maybe not. But by communicating they work with a vegan diet, he is attracting those customers to his store. By being attentive of the current popular eating trends (gluten free, Whole30, paleo), he is able to have a product not only make food taste better but address the needs of the different dietary communities.
He’s Not Afraid To Ask For The Sale
What I love the most about Flavor God? He asks for the sale. He regularly gives his online store’s URL, he asks people to buy, and even reminds people that he ships worldwide (and other potential barriers to sale) in just about every post.
He doesn’t ask once (like some of us writing this blog) and feel too embarassed to ask more than once in awhile. he asks, regularly. He answers the same questions over and over, with a patience and enthusiasm that’s admirable.
Flavor God, I’m going to buy some of your stuff. Your online marketing is certainly impressive!