Courting Controversy

Courting Controversy

A few major brands have waded into some controversial waters lately, leveraging our current national discord in order to send what is hoped to be a positive message. The results have been all over the map. Here are three recent examples: Budweiser, Born the Hard Way”...
Marketing Monday: Vancil Vision Care

Marketing Monday: Vancil Vision Care

Every now and then, you meet a healthcare provider that you would follow to a new location…or perhaps on social media. Vancil Vision Care is, for me, one of those places. Not only am I a fan of their services as a patient, but as a marketer I definitely admire...
Ethics in Marketing

Ethics in Marketing

Working for a small business that attracts some amazing clients, I’ve never run into a situation where I’m asked to carry out a task or promote something that I’m morally opposed to (and, I have the freedom to politely turn down such a project)....