by Kassandra Strout | Sep 23, 2014 | Marketing Monday
After a weekend of watching ghastly amounts of television, I was struck by the high percentage of ridiculous commercials I endured. We’ve all seen ridiculous commercials- there’s the kind that has you laughing so hard, you get side stitches, the kind that...
by Nicole Ouellette | Aug 4, 2014 | Marketing Monday
You may have noticed that recently, Coke has been putting peoples’ names on bottles. The campaign is called ‘Share a Coke’. Simple, like many great ideas before it. This is, of course, genius on a couple levels: 1) People are on the lookout for their...
by Nicole Ouellette | Nov 4, 2013 | Marketing Monday
One of the most beautiful parts of internet marketing is you can actually track whether something is working. But what can you track, you ask? Here are a few things you can monitor: Clicks on a link Wait a minute, you can track things that aren’t on your own...
by Nicole Ouellette | Jun 16, 2011 | Websites
The most common question I get over email: “How can I improve my site’s rank in search engines?” I’ve sent variations of this in about fifty emails but thought I’d finally write this up and put on the website. A few things to know. 1....
by Nicole Ouellette | Apr 25, 2011 | Marketing Monday
I think most business owners are excited about the idea of using the internet to do targeted marketing. Search engines like Google have allowed us to do pay per click advertising to a certain demographic in terms of location and search terms for years. (Ex: target...
