by Kassandra Strout | Jan 23, 2015 | Websites
Our previous posts about online advertising have covered pay per click and display ads. As discussed in those posts, PPC and display ads are different options in terms of types of ads (PPC means you pay when someone clicks your ad and hopefully makes a purchase,...
by Nicole Ouellette | Jan 16, 2015 | Websites
So last week, we discussed PPC (or Pay Per Click) ads. Many networks have these now but the idea is you pay when people click. But what if you don’t have an online store where people can make a purchase? What if general awareness is what you are after? What if...
by Kassandra Strout | Jan 9, 2015 | Tech
Back in November, we filmed a Tech Thursday video about advertising online (when it’s a good idea, as well as a brief sample of the more common types you may encounter). As we started filming, we realized, Hey, there’s kind of a lot to online advertising....
by Kassandra Strout | Oct 23, 2014 | Tech
One of the cool parts of marketing online is that, for the most part, it’s free. But sometimes, it does pay to pay for some online advertising. What are the options? Why should you spend money to promote your business on Facebook? We have some answers! This...
by Nicole Ouellette | Oct 3, 2014 | Marketing Monday
So some of you may have known that I snuck off to Europe for 10 days in July. I say ‘snuck’ because leaving in the middle of the busiest time of the year with two interns three months before getting married felt very much like sneaking off. My friend Sarah...
