shareacokeYou may have noticed that recently, Coke has been putting peoples’ names on bottles. The campaign is called ‘Share a Coke’. Simple, like many great ideas before it.

This is, of course, genius on a couple levels:

1) People are on the lookout for their own name so subconsciously, when they see a Coke label, they have some delight as they flip it around and look for their name. (P.S. The Michael bottle recall is not legit.)
2) Names are relatable and because of this, quite viral. Several people I know have been sharing photos to their friend’s walls when they see a bottle with the friend’s name on it or tagging other friends in their post to virtually share a Coke. (Also Coke had a few universal ones like ‘Friends’ and ‘Dad’.)
3) The campaign is in 50 countries so we can see unusual names on Coke bottles as people use international networks like Instagram and Pinterest.
4) It has a memorable and easy hashtag: #shareacoke (and the spinoff #shareacokewith). Over 300,000 shares on Instagram alone:

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And you know your campaign is successful when a few jokes have spun out from it. Check out the ‘nativity’ scene with (‘Maria’ and ‘Angel’ among others) and the ‘still can’t find my name’ posts on Pinterest:

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It’s one thing to be kind of clever and market to a niche of people but it’s another to make an idea that’s simple enough for people to get and individual enough for people to personalize. Great job, Coke! *slow clap for Coke!

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