Warning: I was in a MOOD when I recorded this… like I was for the Q Sciences videos, so you’re welcome, and I’m sorry.
Dan S. Kennedy (not to be confused with Dan Kennedy, the American author known for The Moth Radio Hour and has a Wikipedia page) sold his company to Russell Brunson of Clickfunnels fame. Rachael Kay Albers did a fascinating video about him where Russell, Rachel Pedersen, and a few other gurus credited him with marketing genius, so naturally, I had to react to him.
An old white guy in the same marketing school as Philip Kolter, we will spend the next two hours here looking at literal 100-year-old ads (don’t worry, even if I made them full size, you still couldn’t see them correctly) and talk about the good old Mad Men days where mediocre men took martini lunches and minds like mine mainly were shut out of the discussion. (And not just women but almost everyone who was not a middle-class, white, college-educated man.) Imagine you wrote out an ad, and you just used the exact copy for 40 YEARS. Wild.
OG video:
https://www.youtube.com/watch?v=-HiyEo2T2K8&list=WL&index=35&ab_channel=BackstageVegasTV
Rachael Kay Albers YouTube Channel (subscribe; you’ll LOVE her if you like me):
https://www.youtube.com/@Rachael.Kay.Albers
Resources Mentioned:
Nicole Reacts: Russell Brunson: https://www.youtube.com/watch?v=iQYoW8XA9Go&ab_channel=BreakingEvenCommunications
Nicole Reacts: Rachel Pedersen (Part One): https://www.youtube.com/watch?v=37RLDpTfQeg&t=2s&ab_channel=BreakingEvenCommunications
Nicole Reacts: Rachel Pedersen (Part Two): https://www.youtube.com/watch?v=YzI9kK34cWM&t=6s&ab_channel=BreakingEvenCommunications
Nicole Reacts: Philip Kolter (Part One): https://www.youtube.com/watch?v=6mD_otTlv4I&t=0s&ab_channel=BreakingEvenCommunications
Nicole Reacts: Philip Kolter (Part Two): https://www.youtube.com/watch?v=q8YAU7igGwk&ab_channel=BreakingEvenCommunications
An ode to the For Dummies manuals of the 90s:
https://www.amreading.com/2016/11/06/learn-to-do-what-10-strange-for-dummies-manuals/
Cellulite (and probably most beauty problems that have been presented to women) is entirely made up as a marketing thing:
https://www.refinery29.com/en-us/what-is-cellulite-definition-fat-shaming-history
90 companies are to blame for most of climate change (Science magazine):
https://www.science.org/content/article/just-90-companies-are-blame-most-climate-change-carbon-accountant-says
American Express’ popular ‘Don’t Leave Home Without It’ Campaign that I still remember:
https://www.thedrum.com/news/2016/07/03/marketing-moments-11-american-express-dont-leave-home-without-it
The actual Garrison Keillor quote I was trying to remember about Lake Wobegon:
https://www.brainyquote.com/quotes/garrison_keillor_137097
The Viagra commercial everyone has parodied:
https://www.youtube.com/watch?v=GZ_2eX7FYDI&ab_channel=aslowburnpdx1986
Apparently that football ad was not for Viagra but for its competitor:
https://slate.com/business/2003/12/the-hokey-new-ad-for-levitra.html
Wikipedia about double entendres:
https://en.wikipedia.org/wiki/Double_entendre
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