by Nicole Ouellette | Dec 10, 2013 | Marketing Monday
People often ask me what I think about paid ads. Honestly, I hardly ever use them but I have some rules when I do: 1) It’s short term. Ex: Running a contest, the first few days of a new website launch, etc. 2) It’s never more than 10% of any budget I am...
by Nicole Ouellette | Nov 15, 2013 | Marketing Monday, This Week In Business
When I ask business owners who their typical customer is, about half of them say ‘everyone’. Really? So then I try another question. “Who is your best customer?” and I start pressing for details, like income, interests, age, and other details,...
by Nicole Ouellette | Nov 4, 2013 | Marketing Monday
One of the most beautiful parts of internet marketing is you can actually track whether something is working. But what can you track, you ask? Here are a few things you can monitor: Clicks on a link Wait a minute, you can track things that aren’t on your own...
by Nicole Ouellette | Oct 14, 2013 | Marketing Monday
As part of SquareSpace’s marketing pitch, they give away a free domain. I find this interesting because, since they continue to advertise it, it must be working. But allow me to let you in on a little secret. This really isn’t a big deal. Actually...
by Nicole Ouellette | Sep 30, 2013 | Marketing Monday
You know that thing you did… the one that didn’t work? No, I don’t know about it exactly. I just know I have a few things I’ve done that didn’t work and assumed you had at least one too. So why didn’t your last...
by Nicole Ouellette | Sep 9, 2013 | Marketing Monday
The Neighborhood House is a local non-profit in our area. Like many non-profits serving a small community (in this case, Northeast Harbor), they have a variety of roles. Everything from a regular after school program to special events for the public (chili cookoff...