by Nicole Ouellette | Apr 22, 2014 | Marketing Monday
You may have noticed weird looking links in your online life, like in your Facebook or Twitter feed. And you may also notice them in places like magazines. Here’s an example (I blurred part of the page name because it’s a naughty word): These bit.ly,...
by Kassandra Strout | Apr 10, 2014 | Marketing Monday
True Story: a picture is worth a thousand words. With all the technology out there these days, taking pictures is easier than ever. But how can you use them to market your business? In this video, we share a few things you can take pictures of to increase engagement...
by Nicole Ouellette | Mar 21, 2014 | Marketing Monday
I came up what I thought was a good analogy for paid ads versus marketing. Paid ads are kind of like a juice cleanse. Juice cleanses (and paid ads) give you a boost. Maybe your weight loss has plateaued or you’re feeling sluggish. Juicing for a few days can...
by Kassandra Strout | Mar 20, 2014 | Marketing Monday
How do you get more email subscribers without spending lots of money on a list or stooping to the level of spammer? Here are a few ideas (some of them obvious but hey, we all need to be reminded of obvious)! Next week, Kassie steps from behind the editing to star with...
by Nicole Ouellette | Feb 17, 2014 | Marketing Monday
So for the past month, I’ve been making a weekly video. Last week, I had to send my laptop in for repairs… and guess who thought they copied the movie they made ahead of time onto their other computer but didn’t? I had to make a whole other...
by Nicole Ouellette | Dec 16, 2013 | Marketing Monday
A client emailed me a question I was asking myself about my own website/marketing: “Should I use ‘I’ or ‘we’ when I write content for an email newsletter, Facebook page, etc.?” It’s one I’ve had to ask myself again after...