Tag «social media»

What’s In a Name?

I was reviewing a recent post from my colleague, Kassie, about some fading trends. It got me to thinking about this ongoing trend in odd-sounding online company names. Let’s start with the ubiquitous “Facebook.” The original name for this plucky social media startup was “The Facebook” as coined by founder Mark Zuckerberg in 2004 as …

Networking for Small Businesses

Our theme for July is “Independence Doesn’t Have to Mean Alone,” and in our last post, we shared a few ways business owners can delegate their work rather than spread themselves too thin. This post is about making connections as a small business owner, or, as some like to call it, networking. For introverts like myself, …

5 Tips for Engaging People on Social Media

One of the biggest challenges businesses have with social media is engagement: Generating likes, comments, shares, etc. After all, what’s the point of your social media presence if you’re just shouting into the abyss? Building an audience that will interact with your business on social media can be difficult. But before you get discouraged, take …

Things We’ve Written About That Are No Longer ‘Things’

The other day I saw this tweet and thought “Huh, I did actually forget about the whole clown thing from last year”:   In that vein, I got to thinking about some of the other things that I’ve forgotten about over the past few years. We stay on top of the trends, new apps and websites we think are …

5 Ideas for Instagram Marketing

Instagram, like any good social media platform, has in the past 6 months-year added a few new features, which most businesses approach with caution at first. As businesses/people have gotten more comfortable with marketing on Instagram, I’ve noticed a few interesting ways that people are using Instagram to connect with followers and current/prospective customers. Here …