social media

100 Youtube Videos


Inspired by a lot of short format content I’ve seen (and by friends who ask me questions that have answers which aren’t quite enough info for a blog post), I thought I’d see if I could do 100 videos in 100 days. I also wanted to see if they’d get more views or have different analytics than our longer format (more typical) videos. I’ll report back after the 100 days but if you want to check out the 30ish videos currently there in the meantime, subscribe to our channel!

I set some rules for myself during my 100 video challenge:

  1. Videos were as close to a minute long as possible.
  2. They had to be close captioned.
  3. They had to be useful as stand alone resources.

I’ve been a member of a BNI like organization for the last almost three years and since I give weekly 60 second presentations there, I found staying short to be relatively easy. It was hard, however, to both tell a story and a how-to in 60 seconds, so some videos were slightly more on one side in the other but ALL had an actionable item, even it was just ‘learn more about X’.

Youtube and Facebook both have built in closed captioning on videos (trust me, it’s much easier to go through and fix than type the whole thing yourself) so adding closed captioning was literally an extra two minutes but I think inherently valuable. I’ve watched videos with the sound off far more often than I’ll admit so I’m sure other people do the same.

You notice annoying speech tics in a whole new way when transcribing yourself.
The first few videos, I found myself saying ‘you know’ a lot. This is an old habit I’ve noticed from being video taped in my college public speaking class and later student teaching but something about writing out every time you say ‘you know’ three times in a 65 second video makes you nip it in the bud.

I videotaped a bunch of videos at once and scheduled them to go live in a playlist… but it looked like a bunch of ‘private’ videos to everyone else.
Whoops, I thought I was so clever. Thanks Jon Hill for noticing and telling me. May we all have a friend like Jon Hill in our lives. Share your videos with that friend so they can point out weird technical stuff like that, because it’s impossible to see some things while you are logged in or otherwise ‘in it’.

I felt slimy about putting it all as a blog post, as Facebook videos, as Youtube videos, etc.
Even though I tell people this is possible (to make something once and use everywhere), thinking about doing this daily makes me feel slimy. Now I understand why people pay for someone else to do this for them (someone like us), rather than do it themselves. I know instinctively that there are different people/audiences on each site but it can be difficult to press that “publish” button multiple times when it’s your own project.

I am glad I decided not to make them fancier.
I could have added an intro/exit to each video but I thought that would be pretty annoying to people wanting to binge watch a bunch at once. It also would have added about five minutes of work to each video. In the case of the short form video, I didn’t deem fanciness (background music, screenshots, etc.) necessary. I thought I might regret this choice part way through the process but I don’t.

I still have about 60 videos to make so leave a comment on this post about topics you want me to cover. I’ll report back at the end of the challenge but I hope you watch, subscribe, and share the most useful ones to you.

 

 

 

Nicole runs Breaking Even Communications, an internet marketing company in Bar Harbor Maine. When she’s not online, she enjoys walking her short dog, cooking with bacon, and trying to be outdoorsy in Acadia National Park.

What’s In a Name?

I was reviewing a recent post from my colleague, Kassie, about some fading trends. It got me to thinking about this ongoing trend in odd-sounding online company names.

Let’s start with the ubiquitous “Facebook.” The original name for this plucky social media startup was “The Facebook” as coined by founder Mark Zuckerberg in 2004 as an online directory for Harvard Students. According to Speeli (an actual website with that actual name), “A Facebook is (a) collection of names and photos of people distributed in American universities.” The name was eventually shortened.

As we know, Facebook has since faded into obscurity and never had a movie made about it, meanwhile, Zuckerberg is now working as a low-paid temp in suburban Ohio performing light clerical duties. Ha! Just kidding about the world’s most popular social network (please don’t delete my account, Mr. Zuckerberg).

So there is a rhyme and reason behind the name, even if it’s a bit obscure. Facebook, we’ll give you a pass.

Moving onto “Google.” A Googol, as you may or may not recall, is a numeral representing a 1 followed by one hundred 0s. The search engine’s founders named their company after “Googol,” but misspelled it as “Google,” according to the Stanford Daily. So there you have it. The site you go to in order to figure out the correct spellings of strange words is actually itself misspelled. Still, it’s better than the initial name for the company: Backrub (seriously).

“Tinder.” First of all, kudos to the folks at Tinder for not dropping the “e” in their name. Many an online company try to be clever by sacrificing vowels in the search to be “edgy” and to “register a domain name that hasn’t been taken.” (I’m looking at you, Tumblr.) Anyway, “tinder” is defined as “material that is easily combustible and can be used for lighting a fire, e.g. dry sticks.” So with Tinder, once you have a spark, you can make fire or a flame. Makes sense for a match making site.

“Wikipedia.” I kind of hate word mashups. Snapchat, LinkedIn, Buzzfeed, YouTube. Bunch of cutting-edge innovative jerks, all of them! But I’ll make an exception for Wikipedia.

As one can imagine, Wikipedia does a pretty good job of defining itself: “The name ‘Wikipedia’ is a portmanteau of the words wiki (a technology for creating collaborative websites, from the Hawaiian word wiki, meaning ‘quick’) and encyclopedia.” So “Wikipedia” means “Quick Encylopedia,” something I learned by Googling “Wikipedia,” which led me to Wikipedia’s page on … Wikipedia.

“Reddit.” Much like The B Sharps from “The Simpsons,” Reddit is a name that seems funny and clever the first time you say it, but gets less so the more you repeat it. The company’s FAQ says says, “It’s (sort of) a play on words — i.e., ‘I read it on reddit.'”

There also a lengthy Reddit thread on a supposed Latin definition of the word that we can only assume devolves into comments regarding “OP’s mom.”

Networking for Small Businesses

Our theme for July is “Independence Doesn’t Have to Mean Alone,” and in our last post, we shared a few ways business owners can delegate their work rather than spread themselves too thin. This post is about making connections as a small business owner, or, as some like to call it, networking.

For introverts like myself, networking can be a bit of a challenge. But I know the benefits far outweigh the risks.

Networking has a few different purposes. First, it’s a tool for expanding your business and gaining potential customers. Second, it’s a way to meet and share experiences with other entrepreneurs. When networking, I find it helpful to think, “I’m about to meet some people who are in a similar boat as me. I bet some of them have cool stories and I could come away from this with interesting, new connections.”

Here are four helpful guidelines for successful networking:

Set a Goal. Plan to attend a certain number of events per month and talk to X number of people at each event. Or, reach out to a specific number of new people every week via email. These goals can make the whole networking experience a bit more fun, too. Remember to follow up with your connections — that’s just as important as meeting them in the first place.

Remember to follow up with your connections — that’s just as important as meeting them in the first place.

Have Something Ready. One of my greatest weaknesses in networking — and meeting people in general — is that I can become easily flustered. Something as simple as “So what do you do?” will result in me doing a lot of mumbling and rambling — “ramumbling,” if you will.

Know that at any networking event, at least one person is going to ask you what you do. Be prepared with an answer. This may also be a good reason to work on your elevator speech. You don’t need to sound like a robot, but you should sound prepared.

Also, keep your business cards at the ready for anyone who may ask for one.

Participate in Groups. Online groups can be found via social networks such as LinkedIn, Facebook, or even Twitter. Participation can occur in a few different ways. You can create your own post within a group in which you share a cool resource, ask a question about something you need help with, or seek opinions on a challenge you face. Also, read posts made by others and respond with comments that are helpful and/or pertinent.

Stepping away from the internet, you can join the local chamber of commerce, Rotary, or any other business-oriented or volunteer organization. It’s a great way to meet local people who do business within your community.

A warning: Don’t approach these groups with a sales pitch. Growing your business is a good goal, but networking is more about fostering relationships.

Stay in Touch. Congrats, you’ve met a ton of new people through your networking! But, how are you staying in touch with them?

Nicole has a favorite app for staying in touch, which lets her know when it’s been a while since she has reached out to someone. Or, you may create a system (spreadsheet, flowchart, sticky notes) just to reach out to people, follow up about something from your conversation, maybe invite them to grab a coffee.

As a shy introvert, I find that following up with others can be just as difficult as making the first contact. But I try to keep in mind that comfort zones equal stagnation. It’s like the advice on water sources found in the wilderness: Drinking running water is usually okay, but standing/stagnant water … you gotta watch out for that stuff. (Sorry for the digression — I’m ramumbling again.)

For those who need help with networking (like me), check out this video I made last fall about networking for the shy introvert:

Kassie is a distance runner and a distance reader really. She lives in Ellsworth Maine and, while she might be quiet when you meet her, will throw out something witty when you least expect it.

5 Tips for Engaging People on Social Media

One of the biggest challenges businesses have with social media is engagement: Generating likes, comments, shares, etc. After all, what’s the point of your social media presence if you’re just shouting into the abyss? Building an audience that will interact with your business on social media can be difficult. But before you get discouraged, take a look at these tips:

Offer a contest. Everybody loves to win something, even if it’s bragging rights (but if you have an actual prize to offer, so much the better). Contests can be a fun once- or twice-a-year thing, and they don’t have to be very complicated. You can even make it as simple as “Guess how many jellybeans are in the jar for a $25 gift certificate.”

A few years ago, Trenton Bridge Lobster Pound offered a Facebook contest where users created an “unofficial slogan” for the restaurant in order to be entered into a random drawing for a t-shirt. There were a couple hundred entries and an increase in page likes over the duration of the contest.

Brainstorm with coworkers and/or check out others in your industry for contest ideas.

Ask Questions. Ask your followers questions on your social media platforms to drive up engagement. This article recommends avoiding broad questions such as “What’s your favorite flavor?” Rather, they suggest giving users multiple choices and an accompanying graphic. Questions can be phrased as customer-service oriented, too. Example: “If we were to add a new machine to the cardio room, what would you choose?” This could also be done using a multiple choice format. Asking a question encourages people to interact with your page (and bonus points to you for responding back).

Encourage people to share. Encourage followers to share how they use your product (this is also known as “User Generated Content”). If you have a brick-and-mortar store, post a sign encouraging people to check in and/or tag your business on social media. And, the more content you can get others to post on your behalf, the better — it increases your reach, and all you did was put up a sign! Again, there’s a lot of ways to be creative.

Ask for Reviews. It may feel a little weird at first, but trust me — one of the best ways to get online reviews is to “make the ask.” It doesn’t have to be frequent — maybe once a week or every other week — in order to remind people where you are online. Cross-pollinate these requests. Example: Folks might already be reviewing you on Facebook. So post on Facebook a reminder that your business can also be reviewed on Yelp or Google+. People are willing to help you out, but they have to know where and how.

People are willing to help you out, but they have to know where and how.

Pay attention to analytics. Sounds boring? Maybe, but following your analytics may be the most helpful thing you can do to boost engagement. Look at individual social media accounts to devise the best strategy for each. For example, you may find Twitter requires more posts per day than Facebook. Automate this task using online tools such as Buffer, MeetEdgar, or Hootsuite. (Source)

As you create a social media marketing plan, think about how you can incorporate some of these ideas into your strategy and encourage people to interact with what you have to say.

Kassie is a distance runner and a distance reader really. She lives in Ellsworth Maine and, while she might be quiet when you meet her, will throw out something witty when you least expect it.

Things We’ve Written About That Are No Longer ‘Things’

The other day I saw this tweet and thought “Huh, I did actually forget about the whole clown thing from last year”:

 

In that vein, I got to thinking about some of the other things that I’ve forgotten about over the past few years. We stay on top of the trends, new apps and websites we think are cool or could become be a big deal, but that doesn’t always mean those things have staying power. Thanks to @imchip’s tweet, I dug through some of our older blog posts to take a look at some of the apps that have been left behind:

Yik-Yak. This was a blog post I’d written almost 3 years ago now, and I’d completely forgotten about how FUN this app was. An anonymous social network that allowed you to post an update and up-/down-vote others within a certain location, it was pretty hilarious. The app wasn’t really popular in rural Maine so I only ever saw maybe 4 yaks that summer when I wasn’t traveling. However, Yik-Yak was also an example of social media turning ugly after some Yakkers used the platform for cyberbulling and making bomb threats. A couple months ago, the company announced that they would be no more. Although I admittedly haven’t paid attention to the app in a long time, I’m still a bit sad to see it go.

Meerkat. In 2015 live video was a budding enterprise and we saw the launch of Meerkat and Periscope. But as they say, “There can be only one.” Periscope has since been acquired by Twitter and lives on. Meerkat, on the other hand, was declared dead last fall. Meerkat’s parent company, Live On Air, said they learned from the experience and have developed the Houseparty group video chat app. In the meantime, live video is now widely available through Periscope, Facebook, and Instagram.

Pokémon Go. Pokémon Go was launched around the time of the Great Clown Scare of 2016. It was an overnight sensation. But a few months later, Pokémon Go dropped almost totally out of my newsfeeds, social media news stories and blog posts. But is Pokémon Go dead? Not by a long shot. Squirtles, Zubats, Psyducks and their ilk may make a splash again this summer as the company plans a big update. Meanwhile, Pokémon Go remains popular with certain folks but is no longer considered a “viral among the masses” app.

Peeple. Back in the fall of 2015, John brought Peeple to our attention.  Advertised as “Yelp for People,” there was a lot of backlash at the concept, pre-launch. As a result, post-launch Peeple was declared “boring” because the creators actually took people’s feedback into consideration and ended up with a watered down version of the app. While Peeple is still in existence, it hasn’t quite lived up to the hype.

Prisma. Like Peeple, Prisma is still an active app, but I think it’s become more of a niche thing than a “used among the masses” thing. Something else that I found interesting: Other apps like Microsoft Pix are starting to replicate the artistic photo effects of Prisma, meaning there’s more competition in the market. Again, I don’t necessarily think Prisma is dead or dying, it just seems to have plateaued.

And finally, something that used to be a thing but is no more — MySpaceBack in 2007, I was on MySpace for a hot second before getting freaked out by the whole thing and deleting it (only to have my friends convince me to get Facebook the next year). MySpace had a good run and has exchanged hands a couple times over the past couple decades (technically it does still exist). Perhaps the coolest thing I’ve seen in the post-MySpace news is that Tom, the dude everyone had to be friends with, was able to retire very early and spends his days traveling around the world taking photos (source).

Kassie is a distance runner and a distance reader really. She lives in Ellsworth Maine and, while she might be quiet when you meet her, will throw out something witty when you least expect it.

T.M.I. Part 1: It’s Personal

We live in a world where information is at our finger tips, and it’s just as easy to share a ton of information, too. Nicole has talked about how people draw their own lines when it comes to social media, and that sort of thing is really up to us as individuals. It’s something I’ve been thinking a lot about in the realm of sharing vs. oversharing.

What constitutes TMI? Honestly, it depends on individual preferences so there’s no real “cookie cutter” answer for this one. Cultural perception also has an impact on what people deem appropriate for sharing: “While tweeting about your aunt’s divorce might be considered taboo in one country, it might be received with a shrug in a nation inured to the antics of the Kardashians” (source).

I’ve thought a bit about what “TMI” looks like on social media, and there are a few different ways to think about it. There’s what you share on your personal accounts, what a business shares, and what a multi-level marketer might share. Today, I’m going to focus on sharing on personal accounts.

Sharing & Personal Accounts

If you Google “Oversharing on Social Media,” there’s a ton of information, from articles written by other social media marketers to scholarly articles and psychological studies. Apparently, when you share something on social media about yourself, the reward system of your brain gets triggered (source) and you want to do it more and more,which is why oversharers tend to keep sharing- it feels good so they keep doing it.

Based on these articles, it seems like there are two components of oversharing- content and frequency of posting.

“Content” is basically the “stuff” of your post– be it your aunt’s divorce as mentioned above, or something else that might be deemed “too personal for social media.”

Frequency of posting is exactly what it sounds like- how many times a day are you posting online? This can be a personal limit, and it can also vary from social platform (i.e. you may post three times a day to Twitter without thinking twice about it, but more than once every three days on LinkedIn seems like too much).

I’m not going to get all preachy and tell you what you can/should post on social media- “personal” profile really means what you personally are comfortable with sharing. Both content and frequency are subjective, so it’s dependent on the person who is doing the sharing.

Some things, related to professionalism and safety, are best not to share. This includes things like your address, if you’re going to be home alone or away on vacation, if you had a disagreement with your boss or a coworker, that sort of stuff. This article encourages people to “Pause Before Posting,” especially if you are in an emotionally charged head-space while typing. We aren’t all diplomats, but there’s something to be said for being mindful of your words and possible repercussions rather than posting on impulse.

If what you want to share is has nothing to do with professionalism or safety, consider potentially adjusting your audience. Some things you may want semi-private, only sharing with a small group of people. It may be better to share these posts in a message with that select group of people, or creating a private Facebook group made up of the people you want to share with specifically (groups can be made either public or private, whereas a Facebook page is always public). If your views are very specific and perhaps not popular, an anonymous social media platform like Reddit or Whisper might be a better fit.

Overall, if you’re worried about your use (or potential overuse) of social media, you aren’t alone. Many people have gone on social media “diets.” Below are a few resources to check out if you want to learn more about reshaping your relationship with social media:

5 Signs You Should Take a Break from Social Media (Huffington Post)

Unplugging or Overcorrecting? Online Life in Moderation (Breaking Even Blog)

How to Detox from Social Media without Deleting Your Account (Hubspot)

Stay tuned for our next post on TMI: The Business Edition!

Kassie is a distance runner and a distance reader really. She lives in Ellsworth Maine and, while she might be quiet when you meet her, will throw out something witty when you least expect it.
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