Everything You Need To Know About DMARC
DMARC is an acronym but the main thing you need to know about it is it helps you send your email more securely by adding two aspects to your email. People can spoof both phone numbers and email addresses and locking down your domain/email with DMARC means they...
So You Hired A Marketing Intern (Part One)
I’ve worked with A LOT of marketing interns over the years and a large part of what we see is interns who are overwhelmed by being given a giant task like making a company’s entire marketing strategy. In this video, I outline why I think this is ridiculous...
One Month of Dollar Eighty
(Clash of the Social Media Ads Part Two will be posted next week. In summary I too aggressively targeted an audience in a town with 12,000 people so they ads didn’t show as much as they could have had a given them a bigger budget or a longer time period to run....
The Clash of the Social Media Ads: Part One (Ecommerce/Online Business)
The most expensive video we’ve made! We’ll be running an experiment: $25 spend to Facebook ads, $25 to Instagram ads, $25 to Pinterest ads, and $25 to Youtube ads targeting as close to the same audiences as possible during the same time period. We’ll do this for a) an ecommerce/online business and b) a local business. (This video will be ecommerce site, part two will be a local business!) Are there a lot of factors involved? Yes. Are they 100% comparable? No. Will spending $200 and having some data make for an interesting two part video series? Probably. Could we have spent the money on something dumber? Absolutely. Join us.