by John Swinconeck | Nov 11, 2016 | Websites
Before we get into this blog post about the use of customizable URL shorteners, let’s clear the air about one other thing: Big Foot is real. Without a doubt. I know, because I’ve seen him in various documentaries, most notably, 1987’s gripping...
by Kassandra Strout | Nov 1, 2016 | Websites
There are a few jobs in the world where a keen sense of tracking is necessary. These include bounty hunters, meteorologists, storm chasers, wildlife biologists, Sasquatch enthusiasts, and marketers. Unfortunately, unless you’re a marketer, this post isn’t...
by Kassandra Strout | Nov 13, 2014 | Blogging
Choose your words wisely. It’s a sentiment you’ve (probably) heard before, and it’s true. Although Shakespeare treated language as a malleable, search engines aren’t quite as flexible. But there are several (free) tools that can help you...
by Kassandra Strout | Oct 16, 2014 | Websites
…Now say that five times fast. Every website has certain goals, whether it’s getting someone to buy a product, subscribe to a newsletter, or make a donation. There’s a page on your website where al this action occurs. How do you know whether people...
by Nicole Ouellette | Nov 4, 2013 | Marketing Monday
One of the most beautiful parts of internet marketing is you can actually track whether something is working. But what can you track, you ask? Here are a few things you can monitor: Clicks on a link Wait a minute, you can track things that aren’t on your own...
