What’s In a Name?

What’s In a Name?

I was reviewing a recent post from my colleague, Kassie, about some fading trends. It got me to thinking about this ongoing trend in odd-sounding online company names. Let’s start with the ubiquitous “Facebook.” The original name for this plucky...
Courting Controversy

Courting Controversy

A few major brands have waded into some controversial waters lately, leveraging our current national discord in order to send what is hoped to be a positive message. The results have been all over the map. Here are three recent examples: Budweiser, Born the Hard Way”...
Get Organized to Get Packing

Get Organized to Get Packing

If offered a choice between moving and getting my eyebrows completely waxed off while being taunted mercilessly by a group of middle schoolers every day for a year, I’d have to think about it long and hard. This is how much I hate moving. I’m just not a...

Our first in-person workshop in 2+ years is happening September 24!

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