by Nicole Ouellette | Oct 26, 2021 | Advertising, Social Media, Tech
Does Timing Matter When You Post On Social Media? Maybe a bit but not in the way you may think it is. The reality is that what timing works best can depend on what platform you are using; what audience you are targeting; what industry you are in; and more. (Examples...
by Nicole Ouellette | Jul 22, 2016 | Email Marketing
The A/B testing theme continues! So far, we’ve talked about A/B testing in a very general way. Then, we specifically discussed A/B testing related to websites where I listed at least twenty specific (i.e. annoyingly small) things you could test. Then, we talked...
by Nicole Ouellette | Dec 28, 2015 | Email Marketing
I’ve recently installed an app called Sidekick that tells me when someone has opened an email I sent. (Note: this doesn’t really work with group emails accurately, which you would guess but also would think to be especially handy.) Now I am not into...
