Courting Controversy

Courting Controversy

A few major brands have waded into some controversial waters lately, leveraging our current national discord in order to send what is hoped to be a positive message. The results have been all over the map. Here are three recent examples: Budweiser, Born the Hard Way”...

Marketing Monday: Unnamed Animal Shelter

Every Monday, a post about websites, web promotions, and how to do it well. Let me know if you have an idea!

I was going to write about something else entirely until the task of transporting 25 pounds of cuteness consumed my life.

To be clear, let’s take a look at what all this work has been for:

Corky the Corgi mix, whose life and name will forever be awesomer, if I could just get her within 250 miles of me.

*Sigh* Ok, that was helpful. And gives this whole situation perspective.

Regular readers may be aware that I had to put my dog down in January. She was 15 years old and I had watched her slow decline for almost an entire year. As someone who lives alone and works at home, I’ve missed the companionship of an animal. And while I am not expecting another Sadie (who was irreplaceable), I know my new dog will add a lot to my life… if only there wasn’t the slightest issue.

Corky the Corgi lives in Georgia. And I live in Maine. (Unrelated: Yes, I am changing her corny little name the second I get her.)

I have spent days investigating how I can get this animal to where I am, and would like to offer the folks who run animal shelters a few tips to help people adopt more animals, as I have been ridiculously patient throughout this process in a way that others might not be.

If you’re going to offer it, be ready to know what that entails, and how much it costs.

On the front page of the shelter’s website, they say transport is available to the northeast. The transporter I talked to (an affiliate of but not exactly connected to the shelter) could only get my dog to Rhode Island. Last I checked, there is still a lot of the northeast to go after RI.

Our first in-person workshop in 2+ years is happening September 24!

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