BEC Story #6: Send In The Cards

BEC Story #6: Send In The Cards

When being in business for awhile, like being in any relationship, it can be easy to get into a rut. You find what works and do more of that. You get into a routine and go along your way, nose to the ground. Problem: We have had literally hundreds of clients from...
BEC Story #5: Flyer Workshop

BEC Story #5: Flyer Workshop

When people want to work with you, sometimes they’ll try to get you to do things outside your pay grade. I take it as a compliment but am quick to deflect. I’ve been asked to design rack cards, be an event planner, co-create an app, start a real estate...
Why We Don’t Do it All

Why We Don’t Do it All

Occasionally, we have clients and non-clients ask if Breaking Even can help them with certain services that, as a company, we’ve decided not to get into (like logos, print design, and video production). “But we know some people who do exactly _____.”...

The Pros And Cons Of Google Apps

I’ve been accused of being a bit of a Google enthusiast. The first stock I ever bought was Google. I use Google Calendar to manage my personal schedule and Gmail to filter my email. Within the business, we use Google Docs to manage projects, Google Chat to talk...