I love watching Brock Johnson content so hopefully you do too. This is the most informative piece of content I’ve seen from him but there’s still a lot to say about it.
The popular adage goes: “For every dollar spent on email, you make $42 in return” but good luck finding the original mention. Multiple articles reference Forbes.com – which we know is not the most trustworthy website – but every time I click on the source, it just brings me to a list of email marketing software with no reference to $42. Here’s a example link, click on the Forbes link to see what I mean). https://financialpost.com/personal-finance/business-essentials/email-marketing-has-potential-roi-of-42-for-every-dollar-spent
While I can’t find proof this stat that marketing gurus trot out all the time exists in a real way (and that’s probably why Brock doesn’t source it on his slides), we do know as marketers that email marketing is a tried and true technique that continues to work for our clients.
Brock’s idea of his personal email newsletter would not work for most people. He takes a page from the Rachel Hollis playbook of just writing about what he is personally interested in… which is of limited interest, particularly if you are a normal person with a normal business. Let’s face it, none of you care that I’m really into cooking Korean pancakes lately with all my CSA veggies or how my Korean skincare routine is going, or that we got our dog genetically tested. She is only 56% basset hound… or maybe you think that’s fun to read here but would never consume a long-form piece of content from me about it, because why?
In this video, we talk about ways to grow your email list, the ever-changing algorithm of social media, email filtering, and SO MUCH MORE. You know, about marketing. Because that’s my actual area of expertise.
Resources mentioned:
I found Brock’s shirt in this video: https://tombolocompany.com/products/disco-fungi-cabana
(It’s called Disco Fungi, you’re welcome. Seriously, I love some dopamine dressing!)
Previous Brock Videos:
The Brock Johnson Livestream (AKA the first time I covered him): https://www.youtube.com/live/fEF_gmEVW24
Nicole Reacts: Brock Johnson implies we can make $2500 a week on Instagram Reels:
https://www.youtube.com/watch?v=q1V_911Z9G8
My Facebook got hacked video: https://www.youtube.com/watch?v=z8Vj0e-HbAc&ab_channel=BreakingEvenCommunications
Facebook And Instagram Security and Safety Issues through the years (This Wikipedia article details MANY security and safety issues with Meta through the years starting in 2011): https://en.wikipedia.org/wiki/Privacy_concerns_with_Facebook
How to backup your Facebook account:
https://www.facebook.com/help/212802592074644
How to backup your Instagram account: https://help.instagram.com/181231772500920
How to make a shared audience in Meta Business Suite: https://www.facebook.com/business/help/344873576192361
A video I did about Chatbots a few years ago: https://www.youtube.com/live/GxnuZXONQJ8
My #blockout2024 video: https://youtu.be/nx1yYfpkm90
Best practices so your email doesn’t end up in the spam filter: https://www.omnisend.com/blog/how-to-avoid-spam-filters/
The video I did about DMARC (AKA controlling the quality of your domain and email sends) I did with David from Compusult: https://www.youtube.com/live/RrXs7FieJdo
Video about how I pick software with/for clients using event management software as an example: https://www.youtube.com/live/-WcuNfXfXxs
Marketing email lists I am currently subscribing to:
Stacked Marketer: https://www.stackedmarketer.com/
Demand Curve: https://www.demandcurve.com/
Raisin Bread (it used to be called Funnel Cake, which I think is an objectively better marketing newsletter name but *shrug): https://raisinbread.beehiiv.com/
Substacks:
First 1000: https://read.first1000.co/
Marketing On Monday: https://marketingonmonday.com/
Feedly Feeds (I get way too much email so when I can, I use an RSS feed):
Facebook.com
Instagram.com
TikTok.com
LinkedIn.com
Buffer.com
Hubspot.com
Later.com
Manychat.com
Mashable.com
Wordpress.org
Woocommerce.com
ElegantThemes.com
SolidWP and all other plugins I have installed on my WordPress site
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