by Nicole Ouellette | Nov 21, 2016 | Marketing Monday
My friend Ryan Pelletier became the town manager of Madawaska within the last couple years. One thing I’ve noticed since he took this position is how he uses Facebook in particular as a way of reaching the masses. He also has a really straightforward approach...
by Kassandra Strout | Nov 7, 2016 | Marketing Monday
Just off Route 3 in Bar Harbor, you’ll find a self-described “eclectic group of Art and Mental Health Therapists” known as The Counseling Collaborative. Topics in mental health can be tricky to navigate, but as the word “collaborative”...
by Kassandra Strout | Oct 21, 2016 | Marketing Monday
Storytelling is one of the oldest forms of creative expression. It’s also one of the more powerful forms of human connection, creating empathy, compassion, and a chance to share experiences with one another. There are so many different ways to tell a story-...
by Nicole Ouellette | Aug 5, 2016 | Marketing Monday
So you’ve written a press release. You have followed all the helpful tips we’ve written about them, you have distributed it, and you are done. Congratulations. Now what? Well…there’s the internet. We often say here at Breaking Even, ‘Make...
by Nicole Ouellette | Jul 25, 2016 | Marketing Monday
I’ll be the first to say I thought I was too old and uncool to use Spotify. Also, seeing my friends who have their accounts connected to the service, having people know what I was listening to sort of freaked me out. Then, Spotify offered a $.99/month for three...
by Kassandra Strout | Jun 20, 2016 | Marketing Monday
It’s that time of year again- ice cream season! We’re lucky enough to be right down the road from one of the best ice cream joints in town, MDI Ice Cream. They have two locations in Bar Harbor and one in Portland, and all are now open for the summer. Here...