One Month of Dollar Eighty
(Clash of the Social Media Ads Part Two will be posted next week. In summary I too aggressively targeted an audience in a town with 12,000 people so they ads didn’t show as much as they could have had a given them a bigger budget or a longer time period to run....
The Clash of the Social Media Ads: Part One (Ecommerce/Online Business)
The most expensive video we’ve made! We’ll be running an experiment: $25 spend to Facebook ads, $25 to Instagram ads, $25 to Pinterest ads, and $25 to Youtube ads targeting as close to the same audiences as possible during the same time period. We’ll do this for a) an ecommerce/online business and b) a local business. (This video will be ecommerce site, part two will be a local business!) Are there a lot of factors involved? Yes. Are they 100% comparable? No. Will spending $200 and having some data make for an interesting two part video series? Probably. Could we have spent the money on something dumber? Absolutely. Join us.
Using Lead Generation Ads For Idea Testing
Facebook has a type of ad called a lead generation ad that I think it underappreciated. We just ran our own experiment with one and for $8, we got data and two new customer leads. We’ll go over what these ads are, who they can work well for, and how we ran our latest set.
Ask Nicole Weekly Series: Vanity Likes
You’re so vain, I bet you think this post is about you…. Kidding but what’s it like to buy influence? Does it get you anything? Do people think more highly of you for having more Instagram followers? Like in real life, you can pay people to like you online. Here’s how, if you were a d-bag marketer, you’d do that.
Ask Nicole Weekly Series: Ad Naseum
In this ‘If I Was A Marketing D-bag’ installment where we talk about marketing tactics we were use if we were a bunch of jerks who had no moral compass and just wanted to take your money. This week’s edition is how to run spammy ads, mainly on Facebook and Instagram. We’ll talk remarketing pixels, cookie notices, and other compliant fun!