by Nicole Ouellette | Aug 4, 2014 | Marketing Monday
You may have noticed that recently, Coke has been putting peoples’ names on bottles. The campaign is called ‘Share a Coke’. Simple, like many great ideas before it. This is, of course, genius on a couple levels: 1) People are on the lookout for their...
by Nicole Ouellette | Aug 1, 2014 | Websites
Congratulations on your new site in development! Now I as a web person understand your old website needs to stay online while your new website gets developed… then get moved ‘live’ when you are ready. The question I have for you is, how secret do you...
by Nicole Ouellette | Jul 18, 2014 | This Week In Business
So we’ve been recently doing a Skillshare course with Seth Godin about marketing… And it’s been interesting to kind of see this business in a different way. In general, I think we provide pretty good customer service. I will be the first to say...
by Nicole Ouellette | Jul 1, 2014 | Websites
You’ve probably seen somewhere on our website we offer training for websites. You might wonder, what does a website built by a volunteer with some technical help from Breaking Even look like? Well let’s start from the beginning and say it looked like this...
by Nicole Ouellette | Jun 27, 2014 | Websites
Way back when, search engines relied heavily on text. But in the age of Youtube empires and search results including videos, it is time to realize that video and doing well in online searches actually go hand in hand. Think about it: Youtube = Search Engine Youtube is...