After starting up my own personal blog, I started thinking about ways to make it a bit of a side hustle (oh, and Side Hustle School was inspiring as well). One of the ideas that kept coming up was Google AdSense, a way to display ads on your website.
The whole moral dilemma of whether or not to place ads on my blog is something I’ve grappled with and is ultimately a personal choice. Maybe someday I’ll decide to go back to being ad-free, but for now, I’m intrigued to see how lucrative this might be (for a fairly small website, I’m not anticipating a full paycheck but some rainy day funds would be cool).
The thing about AdSense — as with a lot of things pertaining to Google — is that a) it changes every so often, and b) you don’t necessarily have a lot of control over it.
To get started, you need a website, a Google account, and to visit Google AdSense. Fill out some preliminary information (name, website, etc), and Google will give you a code to copy and paste in your website’s header (don’t worry — they have some tutorials to help). Then, Google will ask you to confirm that the code is ready so they can “review your site.” Although Google tells you the review process can take up to 3 days, I heard back within day 1.
After that, you get taken to this lovely-looking dashboard.
So Google AdSense offers a few different displaying options for the ads. The relatively easy ones to add are Text & Display ads, In-Feed, and In-Article.
In-Feed and In-Article Ads are the ones you’ll see in between a list (feeds) or paragraphs (article). Arguably these are less distracting to your readers, but I have been confused by them before.
My first ad was a Text & Display Ad. This type of ad is probably the easiest with which to get started since all you have to do is copy and paste the code and add it … wherever! I chose to put my first one in my site’s sidebar, but I can play around with it or add more ads later. Sure, you could shove an ad in your footer, but the point is for people to see/click on it, so placement is important. It’s a fine line between putting it somewhere that isn’t completely annoying but remains somewhat attention grabbing.
Other types of ads are Page Level ads. Anchor ads appear at the very bottom of a mobile screen, while vignette ads will appear while pages are still loading on your website. Quickstart ads are for both desktop and mobile. This cluster of ads will only appear on your website or a page on your website a) once you have added the code in the right spot and b) whenever Google thinks it’s a good time to show them. Meaning, Page Level Ads appear entirely at Google’s discretion.
Some things to keep in mind if you’re considering using AdSense:
- If you’re a control-freak, this might not be a good option. While you can limit where the ads appear, you don’t necessarily get to control what’s being advertised (you can set up some restrictions, but this is another “Google decides” thing).
- You may have to deal with code. Getting page-level ads to display on my website was a bit of a hassle because I had no idea where I was supposed to add the code. Fortunately, there are plenty of people who have decided to share their wisdom with the internet, so I figured it out with some research.
- Once it’s set up, it seems fairly easy. Like anything, I’m sure I could do more, crazier things to optimize my Google AdSense. If you’re just looking to set something up and “coast” for a bit, that’s totally an option as well. (Keep in mind, Google likes to change things up every now and then so you may have to revisit every so often).