Tag «Facebook»

What’s In a Name?

I was reviewing a recent post from my colleague, Kassie, about some fading trends. It got me to thinking about this ongoing trend in odd-sounding online company names. Let’s start with the ubiquitous “Facebook.” The original name for this plucky social media startup was “The Facebook” as coined by founder Mark Zuckerberg in 2004 as …

5 Tips for Engaging People on Social Media

One of the biggest challenges businesses have with social media is engagement: Generating likes, comments, shares, etc. After all, what’s the point of your social media presence if you’re just shouting into the abyss? Building an audience that will interact with your business on social media can be difficult. But before you get discouraged, take …

You Don’t Get to Copycat Just Because Someone Already Invented the Wheel

Social media platforms have been ‘borrowing’ each other’s features since the beginning. The latest instance involves Snapchat’s famous disappearing Stories feature being used by Instagram, and now Facebook. How Facebook Is Trying To Be More Like Snapchat A couple weeks ago, I’d noticed the Facebook Messenger App had a new feature called “My Day,” which …